Worldview Travel Advises Clients to Invest Time Wisely to Increase their 'Return On Life(tm)'
-- Desire For Life Experiences Keeps People Traveling Despite Economy --
SANTA ANA, CA (MMD Newswire) December 1, 2008 -- Worldview Travel, a member of Virtuoso®, a worldwide network of 300-plus member travel agencies, has launched a new consumer advertising and marketing campaign, ‘Return on Life™’ (ROL). The message celebrates the idea that today, a rich life is not measured by personal possessions, but by time well-spent with loved ones on journeys to new destinations and the memories created by these experiences. The concept behind the campaign supports Worldview Travel’s focus on a growing trend in experiential travel, and reflects the travel patterns they have seen with their own clientele of high-income households, indicating a shift in consumer motivation and expectations regarding travel. This shift is consistent with recent reports that show consumers are still collecting life experiences, most notably in the way of travel, even as their appetite for acquiring luxury goods slows.
According to Matthew D. Upchurch, CEO of Virtuoso, “We are now facing a time of economic uncertainty and naturally people are taking time to reflect on what’s important to them: personal fulfillment and enrichment, quality time with family and friends, and the opportunity to detach from their everyday worries and de-stress. ‘Return on Life’ encapsulates these desires, and travel is one of the best conduits to achieving a higher ROL.”
“We increase our clients’ ‘Return on Life™’ by helping them realize and fulfill their travel goals,” says Ricci Zukerman, President and founder of Worldview Travel. “We are in the business of creating life experiences for our clientele, and we’ve reached a point where consumers are placing more value on these experiences. Their time is precious and they want to build lasting memories with loved ones, whether it’s traveling with their teenagers before they head to college or with their own parents; they want to make the most of it. These travel experiences at various stages of their lives are what build their Return on Life™ portfolio, and we make sure they spend this limited time wisely.”
Worldview Travel’s advertising and marketing collateral will reflect the ‘Return on Life™’ concept by focusing on what is important, explaining that money can be lost and made again; however, time, once gone, is irreplaceable. The message reinforces the importance of working with a knowledgeable travel advisor when looking for someone to trust with an asset as valuable as free time. At a time when discretionary spending, even for the affluent, comes with careful consideration, a professional advisor from Worldview Travel will provide travelers with a confidence and advocacy that starts with the planning process and stays with them throughout their journey.
As the various aspects of its ‘Return on Life™’ campaign are unveiled, travelers will be able to view ROL-related marketing materials in print and online. The Virtuoso network’s own award-winning magazine, VIRTUOSO LIFE, which is available exclusively to clients of Virtuoso member agencies, will continue to focus on authentic travel experiences that capture ROL. The editorial content from current and past issues is available for online viewing at www.virtuosolife.com . Advertisements explaining ‘Return on Life™’ will begin to appear in the network’s publication, INSIGHTS, by December 2008 and online immediately. Travel opportunities that focus on life stages and personal fulfillment, as well as value-oriented options, all of which are available through Worldview Travel, are available at www.virtuoso.com/returnonlife .
About Worldview Travel
Worldview has grown to be nationally recognized as a leader in the travel industry through innovative programs providing travel benefits and value to our clients by award-winning travel professionals offering unparallel expertise and service. Worldview is comprised of more than 200 agents with offices in California, Florida and New York City, in addition to expert home-based Agents in several different states. Our Travel Counselors are from many different countries and combined speak more than a dozen languages. Specializing in particular destinations, activities or types of travel, we offer our clients first-hand knowledge of any type of travel request. But the common thread of our international team is service.
Worldview Travel is up to the challenge of catering to the most discerning, experienced travelers and is a member of the invitation-only Virtuoso network. Worldview Travel is supported by Headquarters' staff in the Marketing, Human Resources, Accounting and IT departments. It is a dynamic workplace filled with people that are passionate about travel who can't imagine doing anything else. Expertise, value and integrity. It is more than just an advertising slogan for Worldview. It is who we are. For more information, please visit www.worldviewtravel.com .
About Virtuoso
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 300 agencies with more than 6,000 elite travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,000 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $5.1 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. Virtuoso is the exclusive network of travel services and benefits provided by MasterCard® for participating World Elite MasterCard® programs. For more information, please visit www.virtuoso.com .
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For further press information, please contact:
Judy Parker
Worldview Travel – VP, Sales & Marketing
Ph: 714 540-7400 or c: 714 319-0572
Email: Judy@worldviewtravel.com