PRESS RELEASE
August 9, 2008 -- In what is considered to be a world first, Australian software company Tower Systems is to fund a national TV campaign for the Australian newsagent retail channel.
Tower Systems’ retail management software is used by more than 1,600 of the 3,000 Australian newsagents with a computer system. The TV commercial will be for the whole channel and not just Tower Systems customers.
The TV commercial will feature images of proud newsagents standing in front of their shops and a script which speaks to history, convenience and community connection of newsagents in towns and cities across Australia.
“In addition to owning Tower Systems, I own two newsagencies and am a shareholder in the newsXpress newsagent franchise group” explained Mark Fletcher in discussing the motivation for investing in the TV commercial. “This commercial is designed to boost newsagent pride and remind Australians of the important role we play”.
“This TV commercial will not fix all that needs fixing in the newsagency channel, but it will be a start. It is a call to action to each of us to work on our newsagencies. It is a call to action to suppliers that ours is an important and well connected channel. It is a call to action to consumers to support us because we support them.”
All newsagents are invited to submit images for the commercial, not just Tower Systems customers.
The TV commercial will air nationally over two weeks on the Foxtel / Optus / Austar pay TV networks on the UK TV, Sky News, Hallmark, W for Women, Ovation, Bio and Fox8 channels from early next month.
About Tower Systems
Founded in 1981, Tower Systems serves in excess of 1,600 of Australia’s 4,600 newsagents and another 1,000 retailers. The company also operates six retail businesses as live development and testing sites.
\n FOR MORE INFORMATION: Mark Fletcher Mobile - +61 418 321 338, email – mark@towersystems.com.au .
www.towersystems.com.au
###