LONDON (MMD Newswire) January 2, 2012 -- Philips and Shawcross suggest that readers of "The ONE Diet" (ISBN 1904928013) will find the answer to the challenges they face in this one book. It contains an effective, healthy weight loss plan and the psychological tools to ensure a winning mindset. As Doug McGuff MD states, in the foreword, "...The One Diet. It is NOT the next new thing." And "It cannot fail."
The co-authors show how those who fail in their weight loss resolutions tend to have one of the following issues; they adopt the wrong diet plan, they are duped by the "miracle" weight loss industry, they over rely on exercise, or they approach weight loss with a mindset designed to fail.
Philips and Shawcross explain that with such a vast array of diets to choose from, some would-be dieters minimize their chances of success by simply selecting an ineffective or unrealistic diet.
"The One Diet" also details how others may fall prey to the charlatans of the "miracle weight loss industry", who sell all manner of supplements and "fat-burning" pills, promising quick overnight weight loss and that "fabulous figure".
Philips and Shawcross make it clear that successful weight loss is 90% about what you eat and only 10% about any exercise you may do. However, during January over-eager individuals populate the gym and pound the streets, desperately trying to fit a years' worth of exercise into a single month, in order to lose weight. "Very few of those people are still exercising regularly after a month or two, due to physical burnout and lack of results." says Shawcross.
"Sadly, these peoples' focus is misplaced. You simply cannot exercise your way out of a bad diet. The average person would have to run 35 miles to burn off a single pound of body fat."
"The One Diet" provides the answers to keeping those New Year's resolutions to lose weight and achieve a healthier lifestyle.
"The One Diet" is available for sale online at Amazon.com and other channels.
About the Authors:
Georges Philips is a change architect who has been working as a therapist for almost 25 years. He has written several books on subjects that include hypno-analysis, belief restructuring, neuro linguistics, stress, meditation and Rapid Cognitive Therapy. His companion book to "The ONE Diet" "Change Directions" with a foreword by Dr. Edward de Bono is also available now. He is in private practice in London.
Simon Shawcross is a weight-loss coach, personal trainer, wellbeing presenter and author. Since 2000, he has helped individuals and corporations achieve their weight loss, fitness and wellbeing goals. He has personally supervised over 6,500 one-on-one appointments and presented numerous seminars. Simon has also written articles on health for several newspapers and magazines. He currently lives and works in London.
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