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Manchester, England (January 14, 2008) -- Robert Carter was trying to understand the reasons why certain new product developments succeed, while others fail. With uncanny consistency he found that organizations were strong in either design and development, or in business process and planning, or in sales and marketing, sometimes in two out of three but rarely in all three. On those rare occasions, the new product development was a success. When one or more factors were weak, the project failed. Buoyed by this discovery he took the research into new fields like new business proposals, sports teams, and even into personal and career development. People and organizations that understand, execute and demonstrate strengths in all three are much more successful than those who are weak in one or more factor. Carter calls this the What, How, Why Balance, where success depends on not only understanding what to do, or how to do it, but equally on why.
The Balanced Innovator shows readers how to understand the importance of achieving the What, How, Why Balance, but also how to measure it and what to do to achieve it. Carter will challenge us to think beyond world class performance, to irreleventize our competition, to listen to the chorus of the customer and that everybody in an organization is responsible for business growth.   "Carter is The Balanced Innovator, his experience, knowledge and expertise gives him an edge when digging into the corporate innovation process. His perspectives are invaluable to both individuals and companies seeking new growth opportunities."-Jim Jindrick, Mentor-in-Residence, Eller College of Management, University of Arizona.
Christina Mercer, A Six Sigma Black Belt at Raytheon added-"The Balanced Innovator has many applications besides innovation. I assessed my own What, How, Why Balance and made a bold but exciting career decision that I would have probably ignored otherwise."
Though he had never intended to write a business book from his original power point charts and jottings, Carter is now hooked, already close to finishing his next book, a parable about Six Sigma and Innovation called The Sigmavators, but also following up on The Balanced Innovator with a broader book called The Balanced Life.
Robert Carter is a practicing Innovator and Six Sigma Black Belt now based in the North West of England, having spent the last 10 years in North America. He has traveled to thirty five countries and has led new business teams to over $2.5Bn of new business.
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