THE FIRST FREE ENTERTAINMENT NEWSPAPER LAUNCHES!
LONDON & NEW YORK -- August 22, 2007 -- Invincible Newspaper will be launching in early September in London and New York City. The bi-weekly entertainment-focused newspaper will be the first of its kind to be launched simultaneously onto the UK & US markets.
INVINCIBLE is a rapidly growing media brand that is successfully building an international network comprised of magazine, radio, events and television properties. This new project is set to transform the free commuter newspaper market here in the UK & in the US by launching a free, bi-weekly, 100% entertainment-focused newspaper on both sides of the Atlantic – a first for any UK company.
Invincible Magazine, IMG’s current UK music & lifestyle title, will be released as a supplement to the new Invincible Newspaper on a bi-monthly basis.
The tabloid-sized newspaper will average 24 pages. The initial target distribution will be 300,000 to 400,000 across London and New York City, with plans to launch in Los Angeles and Miami within the following 12 months. . With a target audience of 16 to 35, the newspaper content will consist of entertainment news, exclusive celebrity interviews, readers’ comment, real life stories, , film and TV listings, with soap and movie news, internship recruitment, auditions, castings and other media-related job vacancies.
Jordan Kensington, Chief Executive of Invincible Media Group said: "Invincible Magazine is the best read national bi-monthly soul, indie, hiphop, R&B magazine in UK by a long way and the addition of Invincible Newspaper editions will ensure that Invincible continues to deliver the largest and most responsive audience to advertisers. The evolution of a bi-weekly newspaper will provide compelling, thought-provoking and exclusive content to our readers and at the same time provide complementary opportunities for advertisers currently targeting the audience delivered by our digital classified platforms which include InvincibleRadio.com and Invincibletv.net.”
The newspaper will be hitting the streets during the early part of September. The paper will be available at selected underground/subway stations, coffee shops , colleges, music and video stores, * and on outdoor and indoor newspaper racks in selected bars, clubs, restaurants and hotels.
The new editions will be distributed twice weekly between 5pm and 7pm by an army of distributors.
Ainsley Duncombe, International Marketing Manager of Invincible, said: "This is about pushing forward the development of the free newspaper market. There has never before been a free, totally entertainment-focused newspaper. The Invincible newspaper will not only target new readers but also heavily promote the next edition of the magazine supplement”.
The research, conducted by London-based Market Research company, allowed potential readers to be explicit about what they would like to see in a new entertainment newspaper.“Lifestyle issues – especially health and wellbeing, and real stories– and financial issues, such as ways to save money, were most often requested by the respondents,” Duncombe says. “As a result, we intend to give our audience that and so much more. We’re fortunate, and extremely grateful, to have an existing readership and audience behind us, willing to do whatever it takes to make sure we present a complete, meaningful and useful bi-weekly news product. They have ownership too, and as we like to say, and mean, ‘News is what our readers say it is’.
For interview opps. / Advertising or promotional opportunities:
For UK contact : 0207-078-7333
For USA contact: 213- 291-8682
Invincible Media Group is the international parent group of companies behind Invincible Magazine, Invincible USA newspaper (new), Invincible Radio, Invincible TV, and Invincible films, Invincible Jeans, Invincible Events and Invincible Mobile. Invincible was launched by serial entrepreneur, Jordan Kensington on the 1st July 1999 in London, as a style, ideas and impact conscious brand with the aim of serving our vibrant, multi-cultural society. Since its creation, with offices in the United Kingdom, USA, Germany, France and the Caribbean, Invincible has launched the careers of musicians, artists, photographers, designers, writers, models and actors around the world, while staking out an unchallenged position for itself at the cutting-edge of international urban cool and inspiration. Fuelled by a dedication to success, Invincible promotes a message of unity to empower ethnic diversity and creativity. Invincible events is also responsible for the Urban Music Awards (held annually both in the UK & US), British Music Week and the National Entrepreneurs Conference (NYC)
IMG, launches the 5th annual Kickers Urban Music Awards 2007 on the 3rd of November 2007. For full nominee list/Voting/Press accreditation/and more. E-mail: firstname.lastname@example.org