Survey Shows the Effectiveness of Promotional Products

Los Angeles, CA - - August 24, 2006 - - Companies have known for years that promotional products with company names printed on them were very effective for advertising and retaining customers. A recent survey conducted by PPAI, the international not-for-profit trade association, supports what companies have already known. Promotional products play in today’s integrated marketing programs.

Research shows how promotional products can and do positively impact a company’s sales, how important it is for businesses to have promotional budgets written into their business plans and how to enhance and expand business growth.

A survey of business travelers at DFW Airport gave insight and confirmation to the effectiveness of using promotional products to increase and improve business presence:

55% of people questioned said they keep their promotional products for more than 1 year.

76.1% of respondents could recall the advertiser’s name on the promotional product that they had received within the past 12 months.

75.4% of respondents said they kept their promotional products, because they were useful.

About LogoWear Direct ™:
LogoWear Direct™ is a custom embroidery company that specializes in creating and designing logos for companies, organizations, businesses and sports teams. Owners of a 140,000 square foot warehouse stocked with a wide selection of garments and 58 embroidery machines, LogoWear Direct ™ clients are accustomed to fast turnarounds, as well as competitive pricing.

Smaller logo companies aren’t equipped to handle the larger orders, as well as backorders, this is very frustrating for companies in need of logo designs. “The little mom and pop shops just can’t keep up with the growing demand for logo apparel wear,” says LogoWear Direct™ Independent Rep. David M. Rolle’, California’s respected authority on helping clients “get noticed” in 30 days or less. “They’re turning away a lot of business, but I’m here to fill the orders that they can’t handle.”  

Today, more and more businesses are going with the logo apparel look, because they want to provide appropriate corporate casual wear (Casual Friday). Also, since September 11th, organizations feel they can identify their employees and volunteers easier with company logos visible on their clothing.

David M. Rolle’ is letting the state of California know that your logo design requests will not be turned down, because LogoWear Direct ™ has equipment necessary to fill any and all orders.   

Media Contact:
David M. Rolle’
LogoWear Direct
213-380-3132
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www.logoweardirect.biz/drolle7

 

 

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Survey conducted by: PPAI