October 1, 2007 -- Dallas, TX -- Dallas based Sunstone Yoga, the nation’s fastest growing yoga franchise, is proud to announce the sale of its first franchise studio in Colorado, bringing the total number of studios to 20. The first Sunstone Yoga location in Colorado joins 15 studios in the Dallas – Fort Worth area, two in Austin, and one each in Houston and Orlando, Florida. “Sunstone Yoga is very excited about entering the Colorado market. We see Colorado as a key market for the Sunstone brand,” says Brandon Hartsell, founder and CEO of Sunstone Yoga studios.

Colorado residents Sam and Danny Ezrol made their decision after months of research into all aspects of the yoga business. “I spent months looking at studios and evaluating their classes, counting students, learning about retail offerings and class package prices,” Sam Ezrol says. “We thought about going solo, but I want a strong brand behind me. My online research lead me to the Sunstone Yoga website (http://www.sunstoneyoga.com ), and I found the depth of information, professional quality, and strong brand identity I wanted for my yoga business.” A three-day visit to the Sunstone Yoga studios in Dallas to try the classes and evaluate the product confirmed the Ezrol’s research. “What we like about Sunstone Yoga is that they offer a real product, with consistency, strong brand, and comprehensive systems that work,” Sam says. “This is what people want. The consistency and great instruction make people comfortable, and Sunstone Yoga has tapped into that.”

Operating since 2002, Sunstone Yoga is the leading, cutting-edge center for fitness yoga, offering the highest quality of fitness-oriented instruction and teacher training available, with a dedication to superior operations and facilities, innovation and customer support. The facilities are well lit, large studios with state of the art heating and ventilation systems, and a retail display area that contains an outstanding line of quality yoga and yoga-related products. Students are provided with complementary mat and towel service, separate changing areas, and triple filtered water throughout. Hartsell says, “We are always striving to expand on the strength of our business model, with state of the art technology and a dedication to constantly improving our customer service offerings. Every product and system we develop serves the goals of making yoga approachable and unintimidating to our students, and enabling our studio owners to focus on wellness, knowing their business is going to run smoothly.” The Ezrols were drawn to the clean, well run studios and the five unique series, including FIRE (the hot class), EARTH and METAL (2 flow power series), WATER (the meditative, creative class), and WOOD, (the core strengthening classes using Pain Free Yoga™ methodology.

Together, they offer a complete package of challenging workouts for self-described yoga fanatics like Sam, and the meditative, stress-relieving benefits other people might look for in a yoga practice. The wide variety of different fitness yoga classes are offered at all Sunstone Yoga locations, each with its own focus and all geared toward the benefits of improved overall health, strength and flexibility, cardiovascular and mental fitness, increased vitality, reduced stress and improved mentalclarity. As yoga continues to grow so dramatically, with nearly 20 million practitioners in the United States, more and more research findings suggest that the benefits of a regular yoga practice may include such benefits as increased flexibility, muscular strength and endurance1, weight loss2, and relief for chronic back pain3. “You can tell from the quality of instruction that the teachers are incredibly well trained,” Sam said after taking a few classes. While details about the first Colorado location will follow soon, she is actively looking for the teachers she’ll need to staff her growing business. “I’m recruiting the people who are in it for enriching people’s lives, and for the love they have for yoga. They’ll love learning about anatomy and how the body really works. I want career people, who will start as teachers in one studio, then perhaps manage the next property, maybe as an owner or part owner.

Sunstone Yoga’s ideal franchise and teaching candidates will be enthusiastic individuals with a passion for yoga, and their excellent support system includes hands-on franchisee training; an exceptional teacher training program with 3 study options: weekend, intensive, or correspondence training; information sharing through a cutting edge, centralized web portal; complete operations manual; excellent marketing assistance, and ongoing guidance and support. More information about the Colorado studio and teaching opportunities is available by calling Sam Ezrol at 303 619-7765 or by email at This email address is being protected from spam bots, you need Javascript enabled to view it Information about national franchising and teaching opportunities is available at 214-764-2119 extension 1900, or by email at This email address is being protected from spam bots, you need Javascript enabled to view it

1, 2, 3. “Yoga in America,” A Market Study, Yoga Journal, February 7, 2005

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