Chicago, IL - December 21, 2007 – Stratigent, the global web analytics and marketing consulting firm, announced today that it will present a complimentary, educational webinar for online marketing professionals. “Accelerate 2008! Make Your Online Marketing Decisions with Confidence” is designed to help marketers reach a new level of confidence in their analytics and online marketing programs and to learn how to make actionable, data-driven business decisions in 2008.
The online seminar will take place January 9, 2008, at 2:00-3:00PM CDT. Registration is complimentary and open to the public at
http://www.stratigent.com/Solutions/CA_webinar.php Stratigent, LLC, has worked with numerous clients to maximize the value of their web analytics programs, including Washington Mutual, T. Rowe Price, Peapod, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance. Stratigent Principal, Bill Bruno, will offer key insights from client case studies, as well as current industry best practices.
“We are excited to share what we’ve learned from our research and client engagements,” says Bill Bruno, “Without complete confidence in the validity of their current practices, an online marketer cannot make effective decisions.”
Through its research and client engagements, Stratigent found organizations fall short of reaching key marketing goals when a clear roadmap does not exist and best practices are not implemented for key foundational areas of web analytics including tool configuration, data collection and analysis, and reporting.
“Accelerate 2008! Make Your Online Marketing Decisions with Confidence,” will help marketers start the year off right by ensuring that they have a solid foundation of web analytics for their tools, data collection and analysis and reporting processes. The content was developed through Stratigent’s work with leading organizations across several industries. The topics discussed also serve as the underpinnings for Stratigent’s industry-first Confidence Audit™ service offering.
Specifically, the webinar will cover the following: • Understanding and establishing industry best practices to create a solid web analytics foundation for your marketing programs.
• Recognizing roadblocks that organizations typically face and learn how to avoid them.
• Appreciating the value of a strategic plan for the tools, data processes, and even people involved in online marketing programs.
For more information about this and other Stratigent initiatives, visit
www.stratigent.com About Stratigent: As a global web analytics and online marketing consulting firm, Stratigent, LLC assists clients in gaining a competitive advantage in online marketing through the use of analytics. Stratigent has worked with numerous clients to maximize the value of their web analytics and online marketing initiatives including: Washington Mutual, T. Rowe Price, Peapod, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance. Stratigent's unbiased view of the industry is supported by strategic consulting partnerships with all of the leading web analytics vendors, including Google Analytics, Omniture, Unica, Visual Sciences and WebTrends. These partnerships allow Stratigent to offer a unique, objective view of best practices tailored for the industry's leading technologies. For more information, please visit
http://www.stratigent.com # # #
