Tempe AZ -- February 12, 2008 -- STG Retail Direct is proud to announce the launch of Alteril in GNC. Alteril is a new, innovative, sleep aid on the market.
STG Retail Direct spearheaded the placement of Alteril in GNC stores by helping Alteril Manufacturers develop a new formula. Ed Ellis, President of STG Retail Direct raves that, “Alteril, is incredible. One of the highlighted ingredients is L-Tryptophan, which is primarily found in the amino acids of turkey. We formulated the highest quality of L-Tryptophan, to adhere to GNC’s commitment to help consumers, ‘Live Well.’ We know that GNC sets the bar in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency; Alteril was created with all of these factors in mind.”
In addition to building Alteril’s brand recognition through retail placement, STG Retail Direct is working with their sister company, STG Media Corp. to drive retail sales. “We are excited to build the Alteril brand; our direct response print advertising media campaign will be launching in December and continuing strong to not only drive consumers to GNC but also to drive direct response sales,” CEO of STG Media Corp., Thomas Lark said. “To reach success, we have to strategize differently; we have to position the Alteril brand differently. Differentiation in retail and direct response print media is what sets Alteril apart from competitors,” said Lark.
Robert Winter, the CEO and manufacturer of Alteril is more than pleased with the branding strategy that STG has developed for the product. “I am certain that with the combination of a strategic print media campaign and the placement of Alteril in GNC that the sales will increase tremendously. STG has given us the tools we need to become one of the top sleep products on the market,” said Winter.
Alteril is debuting in 2,500 GNC corporate locations and rolling out into 1,200 more GNC franchise locations within a year. The impressive sales that GNC generates annually combined with the vast number of national GNC locations will lift Alteril sales.
STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing. As the line between brand marketing and direct response blurs, brand advertisers move to be more accountable, and direct response marketers evaluate themselves from a brand perspective. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.
E mail: jenellea@stgmediacorp.com
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