Rock Island, WA -- October 10, 2007 -- Saints and sinners alike have discovered they lust for coffee beans roasted on the dark side, prompting the devil to proudly launch http://www.Hellscoffee.com . The decadent to the last drop selections include Hells Coffee (Medium Roast Espresso), Perkatory (Breakfast Blend), Voo Doo Blend (French Roast), Toxic Fuel (Super Dark Espresso), Black Magick (Italian Roast Espresso), Highway to Hell (Dark House Blend), and 13 (Dark Sumatra). Each of the enviably packaged 13 ounce tubes of the world’s most popular legal drug are $15 each. Gluttons will especially enjoy Hells Coffee’s devilish deal of only .99 cents for shipping on all orders until October 31 – perfect for greedy ordering all seven.

“Hell’s Coffee is freshly roasted right over the pits of Hell and will arrive at your front door still smoking hot and fresher than your last sin,” said Robert Kennedy, the devil’s advocate at Hellscoffee.com. “The sloth-like coffee behemoths who have dominated the U.S. marketplace for years with their warm, friendly and celestial-based names are soon to feel Hell’s Coffee’s wrath. With more than 21 million hours of roasting (coffee that is) experience – I am the Coffee Authority,” concluded Kennedy.

And when it comes to coffee consumption in the U.S. – greed is indeed good. The U.S. market for coffee continues to evolve into a $34 billion market, according to a recent Packaged Facts report. New reported coffee trends in 2007 include the following:

°    Coffee Surpasses Soft Drinks as most Popular Beverage after Water
°    Daily Coffee Drinking Up for Fourth Year in a Row
°    Younger Drinkers Dominate Consumption Increases
°    1-in-5 Americans Drink Espresso-based Drinks
°    Coffee Consumption in Northeast Surges to Record Numbers
°    More Consumers Drinking at Home

“The statistics show the timing is perfect for the launch of Hell’s Coffee,” continues Kennedy. “We are certain to lure more young coffee drinkers, bottled water purists, caffeine-addicts (especially in New England based on data), and home-based brewers with our seven different custom blends. As with all sins – there is a Hell’s Coffee to fit everyone’s personality. And the easy-to-open lids on our sturdy and ergonomically correct tubes ensure your coffee stays fresh, full of flavor and great aroma. Americans have always been my best customers in Hell – and they love their caffeine – therefore I know Hell’s Coffee will be their fiendish indulgence of choice,” stated Kennedy.

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