Controversial Take on R-Word is Spot On

Bookmark and Share
City Island, NY (MMD Newswire) May 24, 2011 -- Spot On Productions is excited to announce their support in the release of a new public service announcement (PSA) by an on-going campaign from Special Olympics and Best Buddies called "Spread the Word to End the Word®" which seeks to eliminate the derogatory use of the word "retard(ed)" and promote the inclusion and acceptance of people with intellectual and developmental disabilities (IDD) by taking an online pledge at www.r-word.org.

This hard-hitting :30 television PSA called "Not Acceptable" was directed by Spot On's Frank Mosca and gives voice to a variety of diverse communities, each of whom expresses that the offensive, targeted slurs that are, or once were, commonly directed toward them are not acceptable. It culminates in actress and self-advocate Lauren Potter from Fox's "Glee" stating that it is equally unacceptable to use the word "retard(ed)" toward people with IDD or in casual conversation. She and "Glee" co-star Jane Lynch make a call to action to stop using the R-word and to promote the acceptance and inclusion of people with IDD.

"We weren't scared of the controversial script. It was appropriate for conveying the point. We believe in the cause," said Mosca. "The PSA contains a serious tone throughout, and has an everyday feel with shots from a Laundromat, deli, park bench, office, and a grocery store. We chose to put people in everyday situations to show that it could be anyone that is hurt by words. We also stayed away from more flashy elements and music so the words stood out above all else. We wanted to make the words prominent and impactful to drive the message home that words have power and our choice of language affects everyone around us."

To date, several networks have committed to airing this powerful and compelling PSA including Fox and a majority of their cable channels and regional sports networks, MTV, USA Network and Turner networks including TNT, TBS, truTV and CNN.

"Not Acceptable" was executive produced by Jim Serpico and Tom Sellitti of New York based Apostle. The PSA was shot in City Island, NY on the Canon 5D by Director of Photography, Christopher Walters and edited by Spot On's own Stephen Franciosa Jr. http://www.alwaysspoton.com

To view the PSA "Not Acceptable" click here.

Like Spot On at Facebook as well. Click here.

Media Contact:
Frank Mosca
212.710.2787
Contactus@alwaysspoton.com

alt alt

Copyright © 2011 Mass Media Distribution LLC - 3350 Riverwood Pkwy Suite 1900 - Atlanta, Georgia 30339