Book offering advice on how to make business and professional networking on LinkedIn more effective wins multiple awards

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Windmill Networking by social media strategist Neal Schaffer explores why and how to use LinkedIn to find jobs and develop online business contacts

NEWPORT BEACH, Calif. (MMD Newswire) May 17, 2010 -- The multiple award-winning Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn by Neal Schaffer offers a roadmap for business and professional networking on the social media platform LinkedIn.

Schaffer's Windmill Networking is written to present an insightful yet easy-to-use manual for getting the most out of LinkedIn, which has more than 65 million members worldwide. Schaffer, president of Windmills Marketing, a social media strategic consultancy, strives to show how to use LinkedIn as a "pay it forward" networking device, as well as an optimum method of establishing a personal brand and managing an online presence.

Published in September 2009, the social networking advice continues to be applicable to both professionals and their career management as well as to sales and business development executives and business owners looking to optimize their social media marketing. After winning a silver Axiom Business Book award for Best Business Reference Book of 2009, an honorable mention from the 2009 DIY Book Festival in the non-fiction category and a finalist as a best career book of 2009 for ForeWord Book of the Year Awards, Windmill Networking's principles continue to be employed by a wide audience with varying objectives to achieve maximum results utilizing LinkedIn.

Schaffer hopes to help readers define their real objectives and guide them through the LinkedIn features that can help them better achieve their goals. He advises jobseekers how to invest in career management online and how networking on LinkedIn can boost business success. Windmill Networking also gives step-by-step advice on how to make the most of each and every login and is meant to be as inspiring as it is helpful.

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is available for sale online at and through additional channels.

About the Author
Neal Schaffer is president of Windmills Marketing, a social media marketing strategic consultancy, and has helped multiple companies from a variety of industries with their social media strategic planning and implementation. He is also an internationally recognized speaker on a variety of social media-related topics and blogger with his Windmill Networking brand. A social media strategist who has a background in business-to-business sales and business development, Schaffer is fluent in both Japanese and Mandarin Chinese.

Neal Schaffer
Phone: (949) 378-2360



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