Shoreline launches act2GreenSmart-Bottles to Bags laptop cases
Grass Valley, CA -- October 23, 2007 -- Ever wonder where your water bottles go after they’ve been recycled? Thanks to Shoreline, some of them are being used to make protective laptop covers. This month, Shoreline premiers its newest effort, act2-GreenSmart, laptop jackets and sleeves made from 100% recycled water and soda bottles. The products represent the first items transformed to meet Shoreline’s self-imposed commitment to make all products it sells green by the end of ‘08.
The act2-GreenSmart brand includes products with materials made of 100% recycled water and soda bottles. These fabrics have the same look, feel and durability of virgin fabrics, yet have the added benefit of saving bottles from landfill and energy in the manufacturing process. As an example, one Laptop Jacket saves 11 - 16oz PET bottles and 7650 Btu’s, enough to power a laptop for 149 hours. To track these savings, Shoreline has launched a new website, www.act2GreenSmart.com that will provide product by product identification of bottle AND Btu savings equivalents.
“For most companies, making a few products green is a wonderful ideal,” stated company founder, Tom Larsen, “but, we felt to honor our core values we needed to go all the way.” Tom’s college education in conservation of natural resources at UC Berkeley combined with co-founder Debbie Williams’ passion for recycling lead them to their only logical conclusion: all products have to be green by the end of 2008. Despite the challenges inherent in this kind of a company overhaul, the two are committed to the transformation.
Shoreline’s premiere under act2-GreenSmart will include 7 sizes of Always On, sized to fit Laptop Jackets and 2 sizes of Laptop Sleeves. All will be available in Storm Blue, Toasted Almond and Jet Black and will retail from $24.99 to 39.99.
About Shoreline Cases:
Shoreline is a world class label that designs, sources and markets protective apparel for laptops and other accessories for people on the go. Utilizing user thoughtful design, a high attention to detail, innovative concepts and materials, Shoreline has achieved an extremely high level of consumer satisfaction since 1995.
Contact information:
Debbie Williams, Vice President
Shoreline
Phone: 530-477-9780
Email: deb@laptopjackets.com
Website: http://www.act2GreenSmart.com
TD Innovations Phone:530.477.9780
13068 Madrona Leaf Ct fax: 530.653.2077
Grass Valley, CA 95945
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