SHAPE UP FOR SUMMER IN CYBER SPACE

June 21, 2007 -- With the countdown to summer well and truly on there’s still time to shape up and squeeze into your favourite swimsuit or bikini.

But, according to on-line personal trainer Sheila Mistry, the answer to sweating the calories and shifting the pounds lies in cyber space.

“There’s nothing worse than trekking to the gym when you’re feeling out of shape and without any motivation it is hard work to make a difference to your body, “ says Mistry, 39, co-founder of My-itrainer.com

She claims that a click of the mouse to her new website can be the all important first step to getting a new body for the summer season.

An on-line personal trainer is just a fraction of the cost of a top trainer, who charge anything from £80 to £200 an hour, and can deliver the same impressive results.

www.my-itrainer.com , officially launched this month, is a state-of-the-art, cyber personal training site. It provides individually tailored programmes of exercise and nutrition. So whether you’re a flabby size 16, self-confessed couch potato in need of a major body overhaul, or a fitness fanatic wanting extra motivation, this website can transform you.

My-itrainer.com, not only tells you what you should be doing, but demonstrates it with its own virtual animated demonstrator – SADI (show and do it). Vitally, SADI’s demo ensures clients can effectively master new exercises whilst avoiding injury.

Mistry says: “ SADI, our animated trainer is the key to why we believe this type of training will become huge. She clearly shows our clients exactly how to do each exercise correctly and safely which is very important. It is the next best thing to having a personal trainer in the room with you.”
 
Mistry and her husband business partner, Ketan Shah, launched the site in response to the growing demand for personal training, and because they believed new ways of training were needed.

“We realised that more and more people were looking to train with an individual to help with motivation, goal-setting, nutrition advice and so on. However, we discovered that for some people price is a barrier to having a regular work-out with their own personal trainer and also for some people the barrier is fitting in a session within a hectic schedule.”

My-Itrainer.com has no joining fee. Clients pay-as-they go at £19.99 a month and can stop at anytime without charge. Alternatively they can sign up for a 12 week intensive programme at £54.99.


Note To News Editors:
Below are some industry statistics that may be useful:

Industry stats:
53% of adults in UK have some type of fitness equipment in their homes
Home fitness market estimated at more than £250m annually at end of 2003
Source: Mintel

Click below for demos with SADI, or complete demo page to see how programme works in more detail.
http://www.my-itrainer.com/vfc~admin/Preview.asp?ExId=5          Jump Squat
http://www.my-itrainer.com/vfc~admin/Preview.asp?ExId=78        Tricep Dip
http://www.my-itrainer.com/vfc~admin/Preview.asp?ExId=12        Bench Press Dumb Bells
http://www.my-itrainer.com/how_to.asp                                            Demo page

For further details contact:
Sheila Mistry
Phone: 0044 020 7388 6448
Email: This email address is being protected from spam bots, you need Javascript enabled to view it

###