MASS MEDIA DISTRIBUTION NEWSWIRE

SEX LIFE OF THE IVY LEAGUE MBA
October 16, 2007

Pittsburgh, October 16, 2007.  An Internet survey of elite MBA graduates was conducted to assess the effect of the “plug in” Blackberry life on the busy executive’s sex life.  Dr. Frank Costa and David Dato of the Pittsburgh Urologic Institute carried an anonymous Internet survey of Ivy League MBAs. Frank Costa, MD, an urologist in Pittsburgh and an authority on male health noted, “I have a busy practice and notice more and more that my Blackberry was interrupting my personal life.  Given my interest in male sexual function I was wondering how being “always on” affected my busy executive patients”.  David Dato, a college student interested in entering a top MBA graduate school designed and performed the evaluation.  Thirty MBA were surveyed, 90% were men and 65% were married.

Forty percent of those surveyed reported that they have stopped during sex to answer their Blackberry or other PDAs.  When asked if they have every skipped sex to attend a business meeting, dinner or play golf instead, a remarkable 45% admitted that they have chosen a business venue over romance and sex.  

But if the MBA are choosing meeting and golf over sex and stopping sex to answer their Blackberries, what do they think about how much sex they are getting.  Here the response was divergent.  Sixty percent said they were not getting enough sex (25% thought they were getting way too little and 35% said too little).  Twenty percent said they were having too much sex.  

Since time is money, the MBA were also surveyed about the duration of sex.  Fifty-five percent said they thought it is “just right” but 45% thought it was too short.  

Although more than half of the MBAs surveyed said there are not getting enough sex, an approximately equal percentage would interrupt or forgo sex when business calls.  In addition, when they do get down to the business of sex, 45% wished sex lasted longer.   Dr. Tracy Cannon-Smith, a urologist specialist in Dallas, Texas, and a noted national relational expert and appeared on the Today Show, said the most effective way to confront the issue is for both partners to open up the conversation and doing something about time for intimacy.  A couple can boost their satisfaction by turning off both their PDA’s when it is time for sex.   For the busy MBA, it may not be wrong to schedule some loving time in their Blackberry calendar and then keeping that appointment.   Also "help is available if a man has difficulty getting or maintaining an erection and also if he ejaculates too soon during sex and wants to last longer" said Dr. Cannon-Smith.

Although people like to think “I don’t want to be reached! I am having sex” the truth is that sex is often interrupted or superseded by work. The discord is more pronounced among individuals who fail to establish boundaries for themselves.  And yet, there are folks who just do not manage with their Blackberry turned off.  It creates a tone of spontaneous interruptions that are distracting and potentially destructive over time.  This survey shows that among the brightest MBA of the country, there is a boundaries issue between being always connected at the most intimate moments of their personal life and relationship.

ABOUT DeLithe Nutraceutical Inc.  DeLithe Nutraceutical Inc., located at 400 N. Lexington Ave., STE LL103, Pittsburgh, PA, markets dietary supplements to enhance urologic health.

CONTACT:  
Contact Person: Dr. Jonathan Kaufman, CEO  
Company Name: DeLithe Nutraceutical  
Voice Phone Number  412-436-0173
Fax Number  267-350-9318
Email Address:  This email address is being protected from spam bots, you need Javascript enabled to view it
Website URL: www.prolasta.com 

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Summary

An Internet survey of elite MBA graduates was conducted to assess the effect of the plug in Blackberry life on the busy executives sex life.