Carlsbad, CA -- July 8, 2008 -- PineappleHut Realty(R) Inc. the San Diego-based discount real estate brokerage is working with famed wealth management expert Ray Lucia to get the message out to residential home buyers and sellers that there is a smarter, more economical way to complete their real estate transactions.  PineappleHut Realty commenced its radio advertising campaign on Monday, July 7th on San Diego AM 1700 during “The Ray Lucia Show” and on AM 600 KOGO during “George Chamberlin, airing during “The Chip Franklin Show.”

Raymond J. Lucia, Certified Financial Planner™, is a nationally-renowned expert, author and speaker in the field of financial planning.  Ray is president and founder of Raymond J. Lucia Companies, Inc., one of the largest independent financial planning firms. Ray was named as one of the “Top 100 Most Important Radio Talk Show Hosts in America,” by Talkers Magazine.  He is the best-selling author of “Buckets of Money®: How to Retire in Comfort and Safety,”

According to PineappleHut Realty’s CEO Marc Zimmerman, “Ray Lucia is the ideal spokesperson for us.  His financial planning philosophies are well-aligned with PineappleHut Realty’s primary goal: to help our clients to preserve equity and build wealth by making smart moves and paying only for what they need”.  Dina Moskowitz, President of the company, adds “PineappleHut Realty is the next-generation in real estate brokering.  In just two years of business operations, we’ve saved our many satisfied clients hundreds of thousands of dollars. We’re thrilled that Ray Lucia is going to help us get the word out.”

“With property information accessible 24/7 on the Internet,” Ray Lucia commented, “PineappleHut Realty has developed a choice-driven real estate business model that acknowledges homebuyers and sellers are now more than ever participating in the process.  And as a result, the PineappleHut Realty Team is saving people thousands of dollars without compromising professional guidance and marketing expertise.”

About PineappleHut Realty
San Diego-based real estate brokerage PineappleHut Realty provides home sellers and buyers with a choice-driven way of transacting business using its unique A La Carte business model.  For home buyers and sellers, the principle is fair and reasonable: Sellers pay only for what they need when they use our A La Carte services. Buyers receive up to 25% of the commission when using our Buyer’s Advantage Program.   Buyers and Sellers can choose full representation from the start, or convert to it after starting with a la carte.   

About Ray Lucia
Ray Lucia is the author of the best selling “Buckets of Money” and founder of Raymond J. Lucia Companies, Inc., a wealth management firm headquartered in San Diego with offices and meeting locations nationwide. RJL serves over 5,000 clients nationwide with net worths ranging from under $500,000 to more than $10,000,000.  They individually custom tailor client's portfolios using our time-tested investment strategy, Buckets of Money®, a retirement planning strategy that seeks to provide inflation-adjusted income for life and sustained portfolio growth.

For more information contact Dina Moskowitz, President, at 858.812.3300 or visit www.PineappleHut.com

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