September 12, 2007 (New York, NY) -- A new line of “INCOGNITO” will be shown for the first time by Rimalya during Nolcha Fashion Week: NYC this September. The show will take place during a week filled with amazing talent and everything up and coming in fashion. The fashion show also includes casual wears and evening wears. Rimalya has been in the apparel business since 2003 and is known for its funky and unique silhouettes with a touch of exotic details.

The Rimalaya 'look' is noted for its striking color combinations, crisp patterns and clean outlines. Our look is definitely modern and stylish but is based on the classic cutting and draping that was the secret of the great French couturiers of the 1950s."

During Nolcha Fashion Week: NYC we will be having the “Hypnosis” collection, which will focus on the interplay of colors from the rainforest; mainly the exotic “macaw”, banana and wild orchids.  Nature’s exotic beauty inspired us to create a concoction of bold colors of which we divided into five groups; fire, earth, water, day and night and the wild orchid as the finale.

Rimalya - Founded in 2003 by sisters Rima and Sara Ashemimry, is a clothing line developed with a unique outlook for a perfect fit for different body types. The founders sought out the need and desires of women to look and feel great in modern attire. Rimalya prides itself on quality and distinctive designs that attract women around the world. It bridges the gap between different social classes and personalities. Our goal is to boost women’s confidence in the way they look and feel while wearing different designs.

For more information about Rimalya, please contact sara Ashemimry at +966556620028 This email address is being protected from spam bots, you need Javascript enabled to view it

Web Site:  http://www.rimalya.com/

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