MONTREAL -- September 12, 2007 -- Pure & Petal’s unique alcohol-free hair fragrances have been selected to be part of Distinctive Assets’ coveted “Everybody Wins at the Emmys®” nominee gift bag. The day after the Primetime Emmy Award Ceremony at the Los Angeles Shrine Auditorium, each of the non-winning nominees in the major categories will receive one of four hair fragrances made by Pure & Petal, a Montreal-based niche fragrance house.

Nominees in the top categories that may receive the famed Distinctive Assets’ gift bag include The Riches’ Minnie Driver, Ugly Betty’s Vanessa Williams, Weeds’ Elizabeth Perkins and others. The recipients of the gift bag will be among the first to try Pure & Petal hair fragrances in the US, as this new product is just beginning to emerge on the US market.

“Celebrities are frequently on the cutting edge of trends and I think the recipients will really appreciate this unique, new product”, says Elizabeth Pyshnov, Pure & Petal’s founder.

The product line has already created a stir in Canada where it launched in stores to rave reviews in April 2007 and quickly sold out in Blossom boutiques in Toronto. The unique line seems to have met a hitherto unmet need among consumers, keeping hair smelling fresh and clean while the alcohol and silicone-free formula with added silk protein and provitamin B5 keeps hair silky and healthy-looking.

The hair fragrance line may be just what actors need in their hectic days on and off the set. Whether it’s for enticingly scented hair for a date, a way to prolong a blow-out and avoiding heat damage to hair or a way to freshen hair after a workout, – Pure & Petal hair fragrances provides practical help in a busy day – in an indulgent and luxurious way.

The Pure & Petal hair fragrance line includes four fresh scents that have one thing in common – a light, clean scent that gives hair a lingering fresh-out-of-the-shower scent:
·Sublime Citrus – an uplifting citrus fragrance made with sweet orange and pink grapefruit essential oils,
·Heavenly Clean – a clean, bright unisex fragrance with notes of freshly-washed laundry mingling with fruity-floral notes,
·Linden Blossom – a sophisticated, feminine fragrance with notes of linden flowers and a splash of grapefruit essential oil
·Summer Passion – a sweet, seductive infusion of fruity notes.

Pure & Petal hair fragrances are available for purchase online and at select retailers. See www.purepetal.com for locations.

Visit www.purepetal.com/Press%20Room.html for product images. For additional information, product samples or to request an interview contact:

Elizabeth Pyshnov, Pure & Petal
4109 MacKenzie Court
Laval, QC, Canada H7W 3C9
Tel: 1.514.999.7873, Email: This email address is being protected from spam bots, you need Javascript enabled to view it
Website:  www.purepetal.com

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No affiliation with the official Emmy® Presenter Gift Basket or A.T.A.S®