Windsor, Colorado (MMD Newswire) June 28, 2010 -- Red Rocket Media Group is implementing a social media research campaign on websites such as Twitter and Facebook. Investment in research about social media is a crucial step in Red Rocket's impending shift from a full service marketing agency to a web specialist company. The aim of the research is to measure and document social media efforts in the business world, and bring to light the possibility for using social media sites as money-making tools. Red Rocket recently won first place and $5,000 in the Monfort College of Business Entrepreneurial Challenge. Recognizing the enormous impact social media is having on Northern Colorado businesses, Red Rocket has set aside part of their winnings for investment in social media research. The launch of a new Red Rocket website under the new moniker Red Rocket Web Specialists is scheduled for mid-July.
The decision to research social media was also in part to combat misconceptions that social media is directed at younger audiences. According to a February 2010 report by Pingdom.com, almost 60% of all social media users are 35 or older. Debunking the myth that social media is "just for kids" is the first step to proving that social media can be profitable for businesses. The large number of adults using social networks gives businesses a chance to adapt to the constant evolution of the internet and target both new and returning customers. The challenge is not only figuring out how to interact with these savvy web users, but also measuring the effectiveness of your efforts. This is where Red Rocket Web Specialists, one of the leading website design companies in Northern Colorado, excels.
Red Rocket Media Group is not interested in social media for the sake of selling the latest buzz of the moment. "Many people are surprised to learn that social media has a practical side that lends itself to research, testing, and measurement," says Chadd Bryant, Red Rocket's President. "People think that just because it is popular, that you can't use it strategically." By using link tracking strategies and analytics software Red Rocket is able to measure effectiveness and calculate ROI. "We feel that this really puts us ahead of our competitors who offer social media services without a plan focused on measurable results."
As evidence of this strategic approach, Red Rocket recently hired two interns whose job it will be to focus entirely on social media research. The aim of the internship is to explore different social media techniques, and measure which efforts are most effective. "Getting paid to use Facebook and Twitter may seem like a dream job, but we work them pretty hard," said Adrian Hanft, the interns' supervisor. "They are expected to track and measure everything they do. By the end of their internship they will be able to tell us exactly what works and what is a waste."
Armed with this research, Red Rocket plans on releasing a comprehensive white paper on their website outlining the most effective ways for businesses to use social media. The white paper's goal is to answer some of the major questions business owners have that prevent them from fully embracing social media. The publishing of the white paper will coincide with the launch of Red Rocket's new website.
Building website traffic, increasing conversion rates, and improving sales are just some of the results Red Rocket Media Group can guarantee. Red Rocket's passion for web development, internet marketing and search engine optimization leads to the creation of effective websites that actually produce results. For more information, please visit the Red Rocket Media Group website at www.thinkredrocket.com.
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Chadd Bryant
Red Rocket Media Group
Phone: 970.674.0079
Fax: 970.237.3412
Email: chadd@redrocketmg.com