WICHITA, KS (MMD Newswire) June 8, 2010 -- Simmons Bedding Company has redefined industry safety standards by earning the CertiPUR-US® certification seal for all polyurethane foams produced by the company. This certification assures consumers that all Simmons foam mattresses are low-VOC and free from ozone-depleting CFSs. These CertiPUR-US® approved mattresses are made without fire retardants, mercury, lead, PBDE, formaldehyde, prohibited phthalates and other harmful materials. Simmons' innovative thinking is a proactive response to health and safety concerns from consumers regarding industry standards in polyurethane foam mattresses.
"[Consumers] are aware of previous issues with synthetic materials and are especially concerned about foams in mattresses," said Anne Kozel, brand director of Simmons' specialty sleep division. "The CertiPUR-US seal helps provide peace of mind by certifying that the polyurethane-based foams in all Simmons mattresses meet strict health and safety requirements, so consumers can feel confident about buying Simmons products."
This also comes as good news to retail companies who carry the Simmons brand such as Norris E-Commerce Management and its e-commerce stores, iFurn and My-Comfort-Mattress who pride themselves in offering high-quality products from manufacturers that make customer safety a priority. Such stores hope other manufacturers choose to follow the example set by Simmons and re-think their safety practices.
"Simmons' passion for safety has definitely helped promote the CertiPUR-US seal among foam suppliers and motivated many of them to apply for certification," said Robert Luedeka, executive director of the Alliance for Flexible Polyurethane Foam. "As the first major mattress manufacturer to use all CertiPUR-US-certified polyurethane foams in their products, Simmons has really set an example for other bedding and furniture producers."
CertiPUR-US certification is awarded by an independent, third-party laboratory after a series of tests is used to determine whether the foam meets health, environmental and safety standards, as explained in the U.S. Voluntary Physical Performance and Environmental Certification Guidelines for Flexible Polyurethane Foam for Use in Furniture and Bedding Items. These standards were created by a team of industry leaders, scientists and environmental experts who developing the CertiPUR-US program for the Alliance for Flexible Polyurethane Foam, a leading foam industry trade organization.
Simmons Bedding Company is one of the largest mattress companies in the world and manufacture a wide range of product lines including Beautyrest®, Beautyrest Black®, Beautyrest® NxG®, Beautyrest Studio™, BeautySleep®, ComforPedic by Simmons™, Natural Care® and Beautyrest Beginnings®.
View these Simmons certified mattresses at iFurn.com or My-Comfort-Mattress.com.
Media Contact:
Thomas Johnson
thomasj@norris-ecommerce-management.com


