The economic recession has led American families to re-evaluate what's truly significant in their lives. The notion that moms strongly influence or control most of a household's spending continues to take on more meaning. In light of this, it is clear that understanding the priorities and perspectives of moms has never been more crucial to retailers and brand marketers. This report by Mintel International Group presents an in-depth analysis of the driving factors motivating the attitudes and purchasing decisions of present day moms.
Here are a few examples of what's this report discusses:
• Insight into what moms consider important when it comes to providing family nutrition and planning family activities.
• Motherhood demographics, ranging from their age and income, to their marital status, the type of household they live in, and their employment status.
• Analysis of moms' increasingly budget-driven shopping behavior.
• A glimpse into the notion of working moms shifting away from the exception towards the norm.
• Understanding how mom's approach to balancing family and work continue to evolve.
For more details on this information:
http://www.the-infoshop.com/report/mt114728-us-moms-mkt.html
The Infoshop by Global Information Inc. is an online aggregator for premium market research.
Contact:
Eric Chang
860-674-8796
echang@the-infoshop.com
http://www.the-infoshop.com
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