PLAINSBORO, N.J. (MMD Newswire) July 19, 2010 -- The PowerZone Sales System: Align and Conquer! by Frank P. DeFina introduces a new system for organizing sales efforts and business activities to maximize efficiency and achieve results.
According to DeFina, every individual and company does certain things better than others. This truth, he argues, is often reflected in company sales data that reveals some products and services seem to be selling themselves while others sleep soundly in the warehouse. With this in mind, DeFina developed a new sales system called the PowerZone, a process that applies numerical values to various attributes of products, markets, channels and salespeople. The values can then be plotted on the PowerZone Matrix to create an action plan for the salesperson or sales team. DeFina explains that the PowerZone is the identification of a market, application and price point where a product will sell effectively.
"This is not another book claiming to teach readers how to sell," DeFina says. "Instead, it is focused on organizing and aligning your product, channels, people, infrastructure and customer support using a repeatable method that applies to any business."
Intended for use as a guide, the book defines the concept of a PowerZone, explains how to build a PowerZone matrix and concludes with advice on the development of a PowerZone action plan. Included in the appendix is a commentary on the attributes of a PowerZone salesperson, tips for creating a sales forecast, and a primer on basic math for salespeople.
The PowerZone Sales System: Align and Conquer! is available for sale online at Amazon.com and other channels.
About the Author
Frank P. DeFina is an executive in the video security and surveillance industry and longtime sales management professional. A graduate of Clarion University of Pennsylvania, DeFina also participated in executive education in sales management and finance at the University of Pennsylvania's Wharton School of Business. In 2008, DeFina accepted an executive role with a guitar manufacturer to direct sales, marketing and artist relations.
MEDIA CONTACT:
Frank P. DeFina
E-mail: Bloomfield59@verizon.net
Phone: (609) 865-7716
REVIEW COPIES AND INTERVIEWS AVAILABLE
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