Contact: Donna Cavanagh
(484) 348-4039
Email: This email address is being protected from spam bots, you need Javascript enabled to view it
 

PossessionPoints.com Gives Fans a New Way to Look at Professional Football
 
A New Statistic that is as Easy to Understand as a Traffic Light 

Norristown, PA - June 25, 2007 - “Wow, I’m surprised. I thought Chicago’s offense stunk last year!” This is one of the many surprised reactions of readers when they look at the 2006 Season Summary of PossessionPointsSM. Developed by PossessionPoints.com, Inc., PossessionPoints measures offensive performance in a new and different way. Considered a blended stat, PossessionPoints takes into account familiar data such as points scored and time of possession but adds to the mix the quarter in which the points are scored. This added facet captures that all-elusive quality: momentum. The result is a telling indicator of not only a team’s performance but their defensive stamina at critical times during the game.

Using Red, Green and Yellow Indicators, PossessionPoints is as easy to understand as a traffic light. Entertaining for fans, informative for fantasy football players and broadcasters and quick decision support for coaches, PossessionPoints provides an instant pulse on the physical and emotional condition of a team.

Just on its own, the Green Offensive Effect, which is the team’s offensive PossessionPoints, had a 75 % accuracy in identifying winning teams during the 2006 season. The Net Effect, which is the difference between the Offensive Effect of two opposing teams, had an astounding 90% accuracy rate of identifying winning teams for the 2006 season.

“Most stats are just numbers. PossessionPoints’ color-coded Indicators are a major departure from traditional stats. The Indicators give useful, graphic information without depending on the raw number data."

PossessionPoints makes it fun and useful for people who are not stat-minded, but understand the benefit of stats.” said Ed Cavanagh, co-founder of PossessionPoints.com and developer of the stat. “I started to look for some type of indicator that would make a significant difference for football. I tried many different blends before finalizing PossessionPoints. After analyzing the full 2006 season and looking at many games in detail, this new stat’s value has made itself clear.”

Another difference between PossessionPoints and conventional statistics is that PossessionPoints excludes from its calculation scores by special teams, defense and turnovers making PossessionPoints a pure measure of offensive performance. This explains the surprise of Chicago fans who mistakenly attributed much of their team’s scoring success to special teams and defense giving them the impression that their offense was weak. As it turns out, looking at PossessionPoints stats, Chicago ranked ninth in the league and were one of only nine teams whose per game average Offensive Effect Indicator was Green. In other words, Chicago’s offense was an important component in the team’s defensive success - a story that was contrary to common perception and not brought out or highlighted by conventional stats.

The proprietary, service marked PossessionPoints statistic breaks new ground in the frustrating world of professional football decision making and analysis. This new stat allows fans, broadcasters and coaches alike the opportunity to see offensive performance in its true light.

For the 2007 season, PossessionPoints.com will be providing stats on a weekly basis on its website. A weekly e-newsletter containing analysis plus interesting and entertaining stories surrounding the PossessionPoints statistic will be available for subscribers. Devoted football fans, broadcasters and fantasy football players who crave a new direction in football analysis, can subscribe to PossessionPoints by visiting www.possessionpoints.com . On the site, you will see the stat explained in full plus the history behind PossessionPoints.com and its practical and exciting uses in analyzing the NFL.

ABOUT POSSESSIONPOINTS.COM, INC.
     
PossessionPoints.com, Inc. is a privately held company based in suburban Philadelphia. It is a web-based business which provides statistic-based stories and analysis of professional football.

PossessionPoints.com provides education, accuracy and entertainment for its members. For proof of how the innovative stat works compared to more conventional data, PossessionPoints has used the stat to analyze in detail the 2006 season. PossessionPoints.com has posted the 2006 Regular Season final summary for all teams as well as each team’s week - by - week results on individual team pages. Notes on the team pages highlight some of the analysis that can be interpreted from the stat. The look back at the 2006 season educates website visitors about the stat and our graphic. Visitors can also enjoy a sample newsletter written about Week 12 of the season.

Co-founder and stat developer Ed Cavanagh is a computer engineer who also earned an MBA in Finance. Chief writer and CEO, Donna Cavanagh is a freelance journalist and humor writer whose work has appeared in national magazines, daily newspapers and trade publications.

For further information, or to arrange an interview, please contact:
Donna Cavanagh
Telephone: (484) 348-4039
Email: This email address is being protected from spam bots, you need Javascript enabled to view it
www.possessionpoints.com or www.posspts.com

PossessionPoints is a service mark of PossessionPoints.com, Inc.

###