Renowned International Communications Agency Uses Innovative Technology to Achieve Cutting Edge Results

(TORONTO, February 4, 2008) – Octopz Inc. is pleased to announce that The Cundari Group Ltd., an integrated communications agency headquartered in Toronto, has selected Octopz advanced online collaboration software to enhance its creative processes.

Octopz was developed specifically to meet the needs of creative professionals and enables up to five people to synchronously view and markup an unprecedented range of documents including digital media such as video and animations, and to communicate via built-in text, voice and video chat. Their work — including markup and notes — is stored securely, so that participants can also review and revise projects individually whenever it’s convenient, 24/7.

“Creating cutting edge marketing solutions requires uniquely creative thinking, and Octopz is ideally suited for the creative process,” said Aldo Cundari, chairman and CEO, Cundari Group Ltd.  “It supports the iterative process our best thinkers demand, it saves our clients time and money, and it is both highly effective and extremely easy to use.  We can collaborate without having to compromise – just the way we like to work.”

Equally important to Cundari was the instant feedback it was able to obtain from clients, as well as the ease and convenience of meetings that offer many of the advantages of face-to-face contact, without the need to travel to a central location.  This enhanced and extremely convenient communication translates into speedier decision-making, an informed approval process, faster project delivery and, most importantly, delighted clients.

“Octopz has been enthusiastically received by communications companies such as Cundari, because Octopz was developed precisely to answer their need for fast turn-around and an iterative creative process,” said Ron McKenzie, CEO of Octopz.  “Whether they’re crafting a targeted media campaign, developing an innovative broadcast spot, or building a highly interactive and compelling online user experience, Octopz supports the visual formats agencies need to get the job done.”

Octopz launched at Web 2.0 Expo 2007, where CNET named it one of the ‘Top Five’ Web 2.0 services.  Since then, Octopz has been a finalist in the Webware 100 awards, identified as a 2007 rising star by InfoWorld, selected by Red Herring as one of the ten hottest startups in Canada and named one of Canada’s Companies-to-Watch as part of the 2007 Deloitte Technology Fast 50 Awards.

About Cundari
Cundari is one of Canada’s largest independently owned and operated integrated communications agencies, with the goal of Creating Valuable Experiences for their client partners.  Cundari operates in Toronto, Montréal and Washington, and owns divisions that include Cundari Interactive, Cundari Health and internationally recognized design and branding firm, Cundari SFP.  Established in 1980, The Cundari Group is proud to have been entrusted with such brands as BMW, RONA, Four Seasons Hotels & Resorts, ROM, Subway, National Car and Truck, Borden Ladner Gervais, CIBC Run for the Cure, Adrien Gagnon and Festival Nouveau Cinéma to name a few.  For more information visit www.cundari.com .

About Octopz Inc.
Octopz Inc. (www.octopz.com ) develops advanced online collaboration technologies built specifically for today’s creative professionals. With fully integrated support for text messaging, VoIP and webcams, Octopz allows colleagues and partners anywhere in the world to work together securely in real-time, or individually at their own convenience, using multiple document types. Team members can then save and archive their work for subsequent retrieval, review and feedback. The result is accelerated decision making and speed-to-market – a significant competitive edge.

For more information, contact:
Ann Christie
Vice President, Marketing
Octopz Inc.
416.673.8187
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