New Chic Lingerie Boutique Provides Expert Services and Intimate Apparel that Change Women's Lives

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Grayslake, IL (MMD Newswire) October 26, 2012 -- Grand Opening on November 10th, 7pm - 10pm:

Don't miss a unique and entertaining Grand Opening celebration of a new business in downtown Grayslake!

Meet Bex, owner of The Fitting Room; tour the boutique; get a free bra fitting; shop and take advantage of Grand Opening discounts; enjoy specialty cocktails & refreshments catered by The Vine - Martini & Wine Bar; view the latest collections from Chicago's hottest lingerie designer, Dottie's Delights, on professional models throughout the evening. Several raffles will be held and all proceeds will be donated to support breast cancer research and awareness. Winners need not be present.

"Aside from educating women on the fit, wear, and care of lingerie, Bex's number one goal is to make women

feel beautiful and confident, and she knows this can be achieved with well-fitted foundations", states her Assistant, Tess Anderson. "Her hope is that by creating an opportunity for women to get fittings and products in a way that's fun, convenient and affordable, she can educate and transform more women than ever before." Tess continues, "Bex -- who has years of experience in the lingerie industry -- is proud to offer individualized service to every client."

The Fitting Room Grayslake, IL

The Fitting Roomis a stylish and elegant lingerie boutique offering much needed professional bra fitting services

and intimate wear in a large range of sizes (bras up to N cup size), styles and pricing so that wearing comfortable AND beautiful lingerie is affordable. Unfortunately, 75% - 80% of women are wearing incorrectly fitting bras, according to a lingerie industry statistic. Many women believe it is normal for their breasts to pop out of the bottom of their bra, the band to ride up their back, the cups to be gappy, and the straps to fall down. A correct fitting bra will not present any of these problems and the women who have been expertly fit by Bex, enjoy better fitting clothes and exude a new confidence in themselves all because they now wear bras that have been properly measured and sized.

Lisa Kristoffersen, a recent customer at the boutique commented, "As soon as I walked into The Fitting Room, I felt at home in the comfort of the small, intimate setting that is so charming with its unique vintage decor." She added, "I am so happy to finally be wearing a bra that makes me feel good all over, thanks to Bex!" Another customer, Lesley Brual expressed, "The lingerie items look beautiful displayed on the antique furniture." Lesley was impressed with her experience at the boutique and said "The fitting by Bex was comfortable and fun... It was exciting to find a beautiful bra that fit perfectly!" Both of these women conveyed their eagerness to return to the lovely boutique and shop for more items such as panties, foundations/shapewear, other lingerie, and accessories.

In addition to expert bra fittings, the following services are offered by Bex: Lingerie Styling (helping you choose

the right brands, styles, cuts and colors that will be most flattering for your body type). Bridal Services (on location professional fitting for needed underpinnings plus pre-ceremony assistance for bride & bridal party). Private Events (on location or at The Fitting Room: parties, classes for women or couples, special occasion celebrations, boudoir photo shoots). Personal Shopping (shopping with or without you for your desired intimate items). Men's Services (help in selecting something special for a significant other). Gift Certificates are always available! Beautiful gift wrapping is included, and is free.

The Fitting Roomis a designated Bra Recycling Ambassador for The Bra Recyclers, founded by Elaine Birks-Mitchell, CEO. The headquarters is based in Gilbert, AZ. The Bra Recyclers outreach efforts provide gently used and new bras to deserving women and girls escaping domestic violence situations and/or living in shelters locally and elsewhere around the world.

Media Contact:
Tess Anderson
Communications Manager

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