How To Become An Overnight Media Sensation

New Book Reveals The Secrets To Attracting Publicity

Veteran PR stunt-planner David Seaman has been at the center of dynamic media attention and shares with readers how to build buzz for their brand, their company, or even themselves, in his new book Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself (ISBN 978-1-4022-1337-3; $14.95 U.S./ $15.99 CAN/ ₤7.99 UK; October 2008; trade paper; business).  

Seaman outlines how to use social networking sites, blogs, and viral videos to create a media sensation that can turn a product, company, or person into a formidable brand recognized by millions of people worldwide — all without spending a dime.

Dirty Little Secrets of Buzz contains 61 secrets for generating maximum buzz, including:

•    Don’t Be Boring — Controversy Is Good: What blog would you rather read? Libertarian Females For Ron Paul or Strippers For Ron Paul?
•    Build on an Existing Story: Take a page from Chris Crocker (you know, the “Leave Britney Alone” guy) or Michael Moore (who has mastered the art of piggybacking).
•    Enemies Are More Important Than Friends: The public is fascinated by conflict. Admit it — you watched every round of Rosie O’Donnell vs. Donald Trump and Tom Cruise vs. Brooke Shields.
•    TV Doesn’t Make You — You Make You: Do what others aren’t crazy (or savvy) enough to do, like flitting around in a bikini singing about how much you love Barack Obama or crafting a civil rights protest in support of Paris Hilton.

Dirty Little Secrets of Buzz goes beyond traditional marketing avenues to help readers take advantage of the cheap and endless possibilities of building buzz in the digital age.

About The Author

David Seaman is a full-time writer, blogger and media personality. Seaman is the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts. He has appeared CNN Headline News, CBS Radio News and FOX’s The Morning Show. Seaman lives in New York City. For more information, visit www.shutterline.com .  

Media Contact:
Liz Kelsch
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630-961-3900 ext. 295
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