Charlottetown, PEI: Natural and Organic Food Group, Inc. (NOFG) announced today that the company has obtained USDA approval for a full line of Omega 3 DELI products under the PEI PORK brand.
First to market, NOFG’S product portfolio include Omega 3 Hot Dogs, Omega 3 sliced and bulk Ham, Omega 3 Kielbasy, Omega 3 Bologna and Omega 3 Bacon all under the PEI PORK brand. In addition to the high Omega 3 content that has a perfect Healthy Balance™ ratio with Omega 6, the Omega 3 DELI line features NO MSG, GLUTEN FREE and NO FILLERS.
“We are pleased to offer consumers the PEI PORK DELI line of functional food or the health and wellness category of products” says Mario Maillet, president and founder. “Our animals are fed a wholesome diet of primarily roasted soybeans and flaxseed which provide a flavorful culinary experience”. NOFG’S PEI PORK Omega 3 DELI products provide enough Omega 3 fatty acids to supply the FDA recommended daily allowance for a North American adult.
The Omega 3 market segment is expected to reach $7 billion by 2011. Consumers are well aware of Omega 3s health benefits. According to surveys conducted by Nutrition Business Journal, an estimated 60% of the U.S. population is aware of Omega 3s, and 80% are currently consuming or are interested in consuming functional food healthful products
Given the health benefits and rising consumer recognition, the supermarket aisles are growing with Omega 3 products. Omega 3 fortified food launches more than doubled in 2006 with 250 launches, from 120 launches in 2005 according to Mintel Market Research.
“I’m very pleased to see the efforts made to introduce new and innovative products into the marketplace,” Prince Edward Island Premier Robert Ghiz was quoted as saying.
NOFG’S fresh PEI PORK Omega 3 pork products can be found at Costco.com and as well as other retailers.
Brenda Strombeck, VP Marketing/Brand Management