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Contact: Bobbi Balderman, tel. 805 798-2403
“One of the most impressive aspects of this book is how comprehensively it presents the everchanging, technology-driven nature of the media arts universe. More importantly, it guides the reader through a methodical approach to getting the most value and understanding from working with creative service professionals. It should be required reading for anyone working in any aspect of marketing communications today.” Thomson Dawson, president, The Dawson Company, an integrated marketing communications company with international clients
Must have guide makes managing and producing marketing TOOLS easy!
Anyone involved in the marketing of a product or service most likely needs the assistance of a variety of vendors to help create and produce their marketing tools. Now there is a must have book that makes managing that job easy. Bobbi Balderman’s book, The Ultimate Guide to Purchasing Websites, Videos, Print & Other Creative Services, is an excellent resource for both the novice and the seasoned communications veteran alike. This easy to read guide offers valuable tips for every step of the process of securing creative services, as well as providing clear insight into the complexities of the production itself.
  Each page is written in a well organized, easily accessible manner. The information is not riddled with technical jargon but is full of important details to help make a project successful. With 269 pages of real-life examples, tips and easy to use forms, this book takes the mystery and headaches out of the otherwise daunting process of working with creative service vendors. It should be, without a doubt, required reading for anyone who owns a small business or is involved in marketing in any way, including marketing managers and those teaching marketing related courses or digital/media arts.
Bobbi Balderman has over 30 years in the marketing communications business. She also teaches graphic design and business classes at the college level. Her work has won over 60 national and international awards. This is her second book.
The Ultimate Guide to Purchasing Websites, Videos, Print & Other Creative Services is available through amazon.com, target.com, by calling Maram Press at 805 798-2403 or e-mailing:
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1180 Bonmark Dr.
Ojai, CA 93023
ph.805.798.2403
fax.866.615.9361
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