MASS MEDIA DISTRIBUTION NEWSWIRE

Marketing Firm Provides Valuable Service for Targeting Fastest Growing Population in America
October 11, 2007
2007-10-152007-10-15Driving down the road and finding a billboard displaying Spanish text is no longer a foreign sight to most U.S. commuters. The Hispanic population is the fastest growing segment in the United States today. Everything from billboards to television shows to our voice mailboxes come with a Spanish translation to assist this growing population with interpreting life in America. One marketing firm makes it their business helping corporations reach the skyrocketing Hispanic population, COSTA IMC.
 
Originally founded in Venezuela in 1974 as a communications research firm, COSTA IMC is now an integrated marketing and communications firm.  The firm is comprised of Jose R. Costa, managing partner of the East Coast office, Eduardo Cortés Chief Creative Officer and Partner of the West Coast Office, and Andres Gomez Creative Director and Partner of the West Coast Office.

Originally the partners met while working for YUM Brands and their shared heritage and marketing insight pulled them together to form COSTA IMC.

The goal of COSTA IMC is to provide its clients with targeted creativity that will ultimately achieve the best economic results for the client. This makes them a true partner for their clients in the creative development of their respective brands and businesses. This mindset has much to do with the aim of the company’s work, the path the company takes, and the very reason for being an innovative marketing agency to begin with. COSTA IMC thrives for creativity, not only in the final product, but in everything that they do.

Working with brands like Colgate, Sony, Motorola, and KFC has helped the partners develop an acute perspective of how best to reach targeted markets.

“Our firm aims to put small and big corporations alike into a marketing situation that returns positive results for them for a long time to come. We are heavily invested in the success of our clients, so it is more than our goal to help them succeed, it is our obligation.” Explains Jose R. Costa, Founder and Managing Partner for COSTA IMC.

With a growing Hispanic population that seamlessly has no end, and technological platforms like cell phone and email marketing becoming more prevalent, it is firms like COSTA IMC that aim to position the brands of today into tomorrow.

For more information on COSTA IMC or to request a consultation visit www.costaimc.com
 
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Press Release Summary

Hispanics and Integrated Marketing Communications are going mainstream. COSTA IMC will serve the fastest growing minority in the USA.