FOR IMMEDIATE RELEASE:

Movie Characters Come To Life To Drive Ticket Sales

Dallas, Texas -- July 10, 2007 -- Hollywood studios are upping the ante and creating life-size replicas of featured movie characters to help drive ticket sales at the box office.

Dallas-based Idea Planet LP, a Marketing Innovations Company, has designed and produced life-size replicas of the Silver Surfer and the entire Simpson’s Family to help build buzz and drive ticket sales at the box office this summer for the recent and upcoming Fox Studios movies - and it is working.

Fantastic Four: Rise Of The Silver Surfer eclipsed studio expectations by over $8 Million and has grossed over $200 Million worldwide. And dozens of online bloggers are posting pictures of themselves sitting in the The Simpsons Movie display, right next to Homer, Bart and the entire family.

“Studios are competing with each other for share of mind among the movie-going public 4 to 6 weeks before a movie comes out – when decisions about what movies to see are being formed -- and the best place to capture a movie-lover’s imagination is in the theatre lobby where they are anticipating what is next”, says Mike Flecker, founder of Idea Planet.

Idea Planet has been helping movie studios like Fox, LucasFilm, Disney/PIXAR and Dreamworks SKG bring their animated characters to life for over 7 years, but its recent creations have taken the art to a whole new level.

“The Silver Surfer and Simpson’s displays posed unique challenges in both their size and specific innovations that needed to be developed in order to truly bring the characters to life, “ says Flecker.

Idea Planet designers and production engineers needed to accurately depict the unique “liquid” quality of the Silver Surfer character in large production numbers. The solution was a special metalizing process that created a liquid chrome finish. In order to give moviegoers a true sense of being part of the Simpson’s family, Idea Planet literally re-created the living room set and left ample space on the Simpson’s couch for people to sit down and have their picture taken with America’s most famous animated family. The end result is one of the biggest theatre displays ever built, measuring 12 feet long and weighing in at over 400 pounds.

Flecker points out that bringing animated characters to life is a huge challenge. “Many of these characters have only been imagined in 2-dimensions or in a computer program. Our goal is to interpret someone else’s original vision and bring it to life a new way that fans can interact with on a much more personal level.”

Idea Planet, LP is a Marketing Innovations Company specializing in Entertainment Marketing, Promotions, Package Design and Manufacturing. For the last 7 years the company has been an innovator in Character Replica creation for top movie studios including; LucasFilms, Disney/PIXAR, Sony Pictures and Fox Studios.

Mike Ableman
Idea Planet, LP
214-751-6313
This email address is being protected from spam bots, you need Javascript enabled to view it
www.ideaplanetinc.com

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