June 25, 2010 (MMD Newswire) -- Way back in 1964, the late educator and philosopher Marshall McLuhan coined the phrase, "The medium is the message." McLuhan meant that there is a symbiotic relationship between a medium such as television and the content it carries; the two can't truly be separated. McLuhan's most famous aphorism could arguably be applied as well to personal media such as, say, business cards - and if that's the case, then the "message" has become more intriguing than it ever was in McLuhan's heyday. Gone are the days when all business cards were printed on humdrum paper card stock. Modern technology, the frantic pace of contemporary life, and the quest for increasingly creative ways of branding have fueled a new era of printing. These days, business cards are printed on a much greater variety of media than was even conceivable in the days of button-down suits and gray flannel hats. And a new online print store, Morningprint, allows you to design your own wildly creative luminescent, metallic, or plastic calling card, place your order, and receive it almost in the blink of an eye.
If you're a button-down sort yourself, you can still choose a more traditional look; Morningprint has a wide range of economy and premium white and color stocks, including numerous environmentally friendly varieties. But those who want something a bit more eye-catching can choose from a range of pearl or metallic finishes, or even plastic (which, in case you're wondering, is also eco-friendly, being recyclable PET 0.22mm). Morningprint also offers special features such as foil accents, rounded corners, hole punches for those who want to use their cards as tags, raised ink and Braille, and press embossing.
While the mom-and-pop print shops as well as the big chains still have their place, the online store is a growing trend in printing, explains Daniel Kim, CEO "People order just about everything over the Internet these days to save time, money, and hassle," he adds. "In the printing business, however, some big stores - even a certain well-known one that advertises on TV - really don't offer significant savings. Considering that so many of them are automated, self-service operations, they are still relatively expensive. Some don't really offer the variety that today's customer demands. And unfortunately, in some cases the quality isn't really up to par either. Morningprint offers top quality, variety, and flexibility, at very competitive prices."
The card design process is easy and even fun. Even if you're not a professional graphic designer, Morningprint's automated system makes it easy to do it yourself. If you need help, customer support is available 24/7. And if you want to spread your brand around even more, Morningprint also offers custom stickers in a large variety of interesting materials. In August of 2010 the company is also planning on adding online envelope printing to its growing list of services. The plan is to offer attractive package deals that include business cards, stickers, and envelopes, priced for small businesses or for startups with limited budgets.
For more information visit Morningprint's web site: http://www.morningprint.com
Follow Morningprint on Twitter: http://twitter.com/morningprint
Media Contact:
Name: Hannah Choi
Phone: +82-2-512-7199(Seoul), 213-381-7700
Email: morningsupport@morningprint.com
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