Boston, MA -- October 4, 2007 -- While politicians wager New England Clam Chowder for Napa Wines, local florist, Rick Canale wagered Red Sox Calla Lilies against LA florist Hank Maarse's California Birds of Paradise.
"We're in this to reestablish ourselves as World Series Champions," claimed Canale, "and I look forward to taking out the Yankees and onto Wrigley for the Championship." Canale, a lifelong Red Sox fan, also has a business interest here. Exotic Flowers is the Official Florist of the Boston Red Sox. More wins translate into more business for Exotic Flowers. Canale has joined a contingent of eight members of The Society of American Florists representing each playoff city.
At the conclusion of each playoff series the ante will increase. "We're eager to see what type of passionate fans these florists are. As we know in Boston, no one is more passionate than us." If the Red Sox end up facing the Cubs, the loser is prepared to work in the winner's flower shop for a weekend to create a grand bouquet of flowers to congratulate the 2007 World Series Champs. "We've already created a spot for Ashland Addison's (Chicago) designer to work," Canale exclaimed.
Exotic Flowers has recently redesigned their packaging, uniforms, letterhead and vehicles to promote its sponsorship with the Red Sox. Exotic Flowers has also adopted the telephone #1-888-SOX-FLORIST to promote its designation. If you would like more information about the history or business practices of Exotic Flowers, call Rick Canale 617.524.4456 or email
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other contacts for this release include:
Jennifer Sparks, VP - Society of American Florists, 1601 Duke St, Alexandria, VA 22314 (800)336-4743
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BJ Dyer, Bouquets, 1525 15th St, Denver, CO 80202 (303)333-5500
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http://www.exoticflowers.com/ ###
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