For Immediate Release
Contact:     David Ross
Email:     This email address is being protected from spam bots, you need Javascript enabled to view it
Telephone:    1-321-795-5440


Local Resident Designs Personal Medical Identification Device that Melds Best of Technology with Height of Functionality

Band of Life™ Poised to Revolutionize Provider Efficiency in Processing Critical, Lifesaving Info and Reducing Costly, Dangerous Medical Errors

Sebastian, FL -- April 18, 2007 -- According to recent studies one out of every five Americans has had to contend with a medical error that they or a family member have suffered. Even more troubling, the American Medical Association estimates that misinformation and misdiagnosis in emergency medical situations may well kill more than 150,000 individuals per year in the U.S. alone. Now David Ross, a technologically savvy entrepreneur based in Sebastian, Florida, has found a compelling way to help combat these costly, dangerous, and sometimes tragically fatal circumstances.

Ross has created the Band of Life™, a new personal medical identification device that encapsulates comprehensive medical, prescription and insurance information in a convenient USB silicon wristband that is worn as a bracelet. In an emergency situation, healthcare personnel can retrieve critical, lifesaving information within seconds by removing the wristband from its owner and plugging it into a computer's USB port. Additionally, to maximize its functionality, the Band of Life™ is embedded with unique patent-pending translation software that enables information to be retrieved in any one of four languages: English, Spanish, French, or Italian.

In addition to its merits as a readily noticeable, easy-to-wear device that provides immediate and comprehensive medical information, the Band of Life™ ensures complete privacy of the data it contains. Information submitted by customers is strictly protected via encrypted software, and for further peace of mind, each customer file is destroyed automatically once it's downloaded to a wristband. Priced at $24.95, the Band of Life™ is widely affordable. Updates are an available option.

Band of Life™ Benefits Expand Beyond Emergency Situations
While Ross agrees that the Band of Life™ is an indispensable tool in emergency medical situations, he also envisions an even broader use for his device. "To save time and administrative costs for patients and healthcare facilities, physician practices and hospital admission offices can use the Band of Life™ to address the myriad of information necessary to process new patients. Patients simply need to remind administrative personnel that the wristband can plug directly into the computer to produce a printable read out that contains a thorough medical history," says Ross.

Ross credits his own brush with severe illness, multiple emergency room visits, and adverse reactions to repeated incidents of flawed medical judgment as the inspiration that prompted him to create the Band of Life™. And, while the device is the result of a deliberate and well researched 10-year process, Ross came to learn from the start that his was an idea whose time had come. "Over the past 10 years, I've shared my idea to anyone who would listen--doctors, paramedics, patients, friends, family. All have shown great enthusiasm and have wholeheartedly endorsed the necessity of such a device. In the end, if the Band of Life™ saves even one life, it will all have been worth it."

For more information about the Band of Life™, or to place an order, visit www.thebandoflife.com .

Editors Note: Product samples and images of the Band of Life™ are available for media use. Please contact David Ross at 1-321-795-5440 or This email address is being protected from spam bots, you need Javascript enabled to view it with any requests.