PETALUMA, CALIFORNIA -- July 16, 2008 -- Life Enhancement Products, Inc announces the appointment of Bill Schwartz as President.  Based in Petaluma, CA, Life Enhancement is a leading science-based international marketer, manufacturer, and distributor of nutritional, nutraceutical, and personal healthcare products. Mr. Schwartz has a long and innovative career in business development and marketing.  He was formerly the President of West Nally, once the world’s largest marketing company.  Later, as President of Gen Am, a biotech company, he was instrumental in introducing the first automated PAP smear reader.  He also was director of international marketing for Rexall Sundown.  Mr. Schwartz holds a number of patents, including a breakthrough liposomal infant formula. He has also worked with many prestigious companies in Japan and China through the years.  Furthermore, his experience involves consulting for government agencies in New Zealand, Israel, Japan, and Ireland.

“As one of the Nation's most innovative supplement companies — featuring formulations designed by Life Extension scientists Durk Pearson & Sandy Shaw and a host of other world-renowned medical and scientific luminaries — our growth has afforded us opportunities to reach outside our current theater of operation,” said Will Block, CEO of Life Enhancement. “We are delighted to add Bill’s talents and world-wide experience to our executive team.”

“Life Enhancement is clearly a leader in the health, wellness, and longevity industry,” said Schwartz. “As part of my marketing plan for Life Enhancement I intend to thoroughly extend its reach into Asia and Europe. In those counties, we are creating alliances with many large pharmaceutical and nutraceutical companies.”

Life Enhancement is a world-wide marketer, manufacturer, and distributor of nutritional, nutraceutical, and personal healthcare products based in Sonoma County, CA. The Company has a long history of innovation and started writing about and offering the world’s first DNA-support supplement, long before the current excitement with sirtuins began. Life Enhancement was also first to market a long list of unique products including 5-HTP, vinpocetine, mastic gum, , galantamine, MHCP, PEGylated liposomal and nanosphere nutritional delivery systems, and the first protein-refolding-enhancement product, among many others. The Company publishes a scientifically-respected monthly magazine, Life Enhancement, which for 14 years, has helped drive the leading edge of practical applications. Moreover the Company has been pushing the envelope for biomedical enhancement since 1985, when the concept of life extension supplementation first congealed. The complementary and alternative medical community looks to Life Enhancement for rigorous, innovative, and practical solutions, along with integrity in a world of dubious claims.

Contact:
Theresa Brand
Life Enhancement Products, Inc.
1-800-543-3873 x 109 ! This email address is being protected from spam bots, you need Javascript enabled to view it

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