FOR IMMEDIATE RELEASE

Just Launched: One-of-a-Kind Apparel and Accessory Line That Claims to Ward Off ‘Evil Eye’

The Lucky Stella line may be the most stylish way yet to counteract the ‘Evil Eye.’

New York, NY / August 3, 2007 -- A new line of apparel and accessories may do more than just make you look chic:  The company claims the originals actually ward off the ‘Evil Eye.’

Designer Stella Rubinshteyn created the Lucky Stella line of shirts, hats and accessories as a stylish way to counteract the ‘Evil Eye.’

“Each one of my designs prominently displays the ‘lucky eye’ to absorb the negative energy from the person casting the evil eye,” says Stella.  “The ‘lucky eye’ protects the person wearing clothing.” Stella, an immigrant from the Ukraine, is a strong believer in the powers of the ‘evil eye’ so she created the ‘lucky eye’ to counteract it.

“Now people can wear one-of-a-kind hats and shirts with style and confidence to ward off negative energy cast by intentional or accidental ‘evil eyes,’" says Stella.

The Lucky Stella line is designed for women, men and children.  

“Whether you are a successful business person, a pro athlete, a beautiful woman, just bought a new car or a home, had a baby or started a new business, then the Lucky Eye has something for you,” says Stella.

The hats and accessory items for women are accented with genuine Swarovski crystals individually hand set.  They’re all originals.  

For men, there’s the Lucky Eye polo and baseball cap.  Each is designed with a conservatively sized ‘lucky eye.’

For infants and toddlers, there are onesies and shirts with lucky eyes embedded in artfully designed bears, cats and flowers.  

The evil eye talismans are powerful symbols in Feng Shui, the ancient Chinese practice of placement and arrangement of space to achieve harmony, and Kabbalah, the spiritual study of God and creation.  Both of which are popular in Hollywood, which is where Stella hopes to make her mark, among other places.

Items are reasonably priced:  $32 for a hat; $35 for a baby/toddler shirt and $45-$55 for a tee shirt or polo shirt.  You can visit her website at www.LuckyStella.com .  

About Lucky Stella:  Lucky Stella is a line of shirts and hats designed to ward off the evil eye.  The ‘lucky eye’ created by designer Stella Rubinshteyn is meant to be a stylish way to protect yourself from the evil eye.   

Interview Requests:  Stella Rubinshteyn is available for television, radio or newspaper interviews.

Contact:  Stella Rubinshteyn, Lucky Stella
Email:  This email address is being protected from spam bots, you need Javascript enabled to view it
Phone:  646-591-4883
Website:  www.luckystella.com

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