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Jerry Jones Debuts New Rap Song to Woo Pizza Lovers for Papa John's
DALLAS, TX (MMD Newswire) August 27, 2012 -- Legendary Cowboys Team Owner Jerry Jones is hoping to top the charts with his new rap song. Jones-turned-hip-hop-star debuts his rap in a Papa John's television commercial called "Hip Hop Jerry" breaking August 25 as NFL pre-season football kicks off. The spot promotes Papa John's new Cowboys 5-Star Combo and will run in D/FW, Austin and Waco through the Super Bowl in 2013.
"Jerry's break dancing act in an earlier Papa John's TV spot was a big hit, and we think it's time to show off some of his other talent," said Bob Paine, regional marketing director for Papa John's International.
Known for his charisma, Jones' rap performance in the new spot is a follow-up act to a popular TV spot featuring his spontaneous and highly unlikely dance moves when a Papa John's delivery man shows up in the player locker room with a pizza he ordered. The Papa John's deliver man, played by Los Angeles actor Nathan Rubin, has been paired with Jones as a regular in the regional Papa John's TV commercials for several years. The setting for the new spot is the world famous Cowboys Stadium in Arlington, Texas, the largest stadium in the NFL and home to Jones' Dallas Cowboys football team.
"Good TV advertising connects by being entertaining and surprising," said Cecily Worthy, the LOOMIS Agency creative director who headed up production. Worthy said the follow-up spot had been discussed for a few years, but was only possible because Jones was willing to do it. "Let's face it, not many professional sports team owners understand and appreciate marketing like Jerry Jones," she said.
The song lyrics promote Papa John's offer of a large pizza with up to five toppings and a 2-Liter Pepsi for $10.99, and were written by LOOMIS Agency creative director, Michael Tuggle. The rap song composition was created and produced by Luminous Sound's two-time Grammy winning recording engineer, Tre Nagella.
Papa John's opened its first pizza restaurant in 1984 and to this day is committed to delivering on its brand promise of "Better Ingredients. Better Pizza." Papa John's is the recognized quality leader of the pizza category and now owns or franchises more than 3,000 restaurants worldwide.
LOOMIS, founded in 1985, is a Dallas-based advertising agency specializing in marketing communications for retail-facing challenger brands. In addition to Papa John's, the agency's clients include regional and national companies in the restaurant, financial services, and grocery categories.
Luminous Sound is a wholly-owned subsidiary of LOOMIS and caters to recording artists and commercial clients alike. Luminous is recognized in the music industry as the finest recording facility in the southwestern United States.