Empty plastic containers – from water, soft drinks, energy drinks, juices, etc. – no longer have to go straight into the trash, thanks to an innovative packaging system that gives them other uses. The patent-pending system inspires consumers to use their imaginations and building skills to easily transform empty plastic bottles into toys, indoor and outdoor playthings and much more – even wall insulation. The system was developed by Steven Klein, President of KleinCepts, Inc. Klein is a retired New York City educator and founder of the Learning Store Ltd, a small chain of educational toy stores.

The concept will be introduced to the world at the International Bottled Water Association’s Trade Show on October 17, 2007.

The unique bottle connector system allows filled beverage containers to be stacked end-to-end with their caps on. When the caps are removed, empties can be screwed together and locked in place. Various lightweight plastic accessories can be added to create giant alphabet letters, animals, vehicles, play tunnels, goal posts, giant ring toss games, and much more.

Beverage marketers who incorporate the connector system into existing packaging won’t have to alter their brand’s recognizable shape. The system will add value to the product, making it uniquely re-usable and driving repeat purchases.

The additional functionality provided by the bottle connector system will not be a short-term fad. As a construction toy, it shares the timelessness and developmental benefits of classics such as hardwood blocks and Lego’s. In the hands of young children, they will be stacked. Older children, with access to optional connectors, wheels, lights and remote controls, will be limited only by their imaginations.  

Another potential use comes from the fact that air within sealed containers provides excellent insulation. Strips of connected plastic bottles could be utilized as an affordable building material – putting empties to good use and keeping them out of the world’s landfills.

For additional information please contact Steven Klein at This email address is being protected from spam bots, you need Javascript enabled to view it