MEDIA RELEASE

VideoKall wins IAMTN World Payments Award for Excellence in Innovation 2007

VideoKall Inc, a closely held California start-up with offshore R&D facilities in the UK and Canada burst onto the International Money Transfer technology scene Monday --- winning the coveted IAMTN World Payments Award for Excellence in Innovation, 2007.  At the IAMTN conference in the Dorchester Hotel London, rt Hon. Lord Lamont of Lerwick, former Chancellor of Exchequer, presented VideoKall with the award in front of an audience of over 300 international representatives from companies including Western Union, Moneygram and other leaders in the money transfer field.

The VideoKall service will provide public video payphones in shopping malls in several US states where Mexican, Filipino and Indian migrant workers are frequent visitors. The service will include video payphones in shopping malls in several cities in Mexico, The Philippines and India. In the US, the company will also provide, cash loaders which dispense SMART cards for cash, and in the overseas malls cash dispensers which deliver local currency, when users insert SMART cards, loaded with value transferred  during a VideoKall.

The IAMTN Award was presented in recognition of VideoKall’s new service, soothing the emotional barriers absence has created between migrant workers and their loved ones back home.  The VideoKall technology now makes it possible for migrant workers and their relatives to have ‘virtual reunions’ through public video payphones in shopping malls, while at the same time, also providing SMART Card to SMART Card international electronic money transfer.

Lady Olga Maitland, CEO of IAMTN, said “I recognized from the outset that VideoKall was a technology which could really change the way in which people sent remittances. I predict that much as YouTube popularized video messaging, VideoKall will make video remittance transfers a popular alternative for many migrant workers. VideoKall stood out amongst the bids for the prize because of its humane and caring approach to its customers.”

Vince Waterson, Chairman of VideoKall welcomed the award and said “I wish to pay tribute to IAMTN for their vision in creating this new award for excellence in innovation in money transfer services. As a start up company surrounded by 800 pound gorillas, you can only imagine how difficult it is for VideoKall to get recognition in the marketplace, and so today, IAMTN has placed us on a pedestal for the world to see.”

VideoKall has been working in stealth mode for some time with strategic partners on a video payphone-based Electronic Fund Transfer service called VideoKall for personal use and for migrant workers who have no bank accounts.  VideoKall will uniquely provide migrant workers in the US with a state-of-the-art electronic fund transfer service which allows both sender and recipient to see and talk to each other on a video payphone before, during and after the money transfer.  The system is designed for simplicity, and does not require the participants to have institutional identification or disclose their name. The company’s web site www.videokall.com will contain a list of the locations and phone numbers of all the public video payphones in the network. VideoKall, Inc. is a software/hardware design and development company with skills in telecommunications system integration. The company is working on the development of the new VideoKall network with two strategic partners - Aethra and ITC Systems. Aethra (www.aethra.com) which is based in Ancona, Italy, manufactures the video payphone adapted by VideoKall to provide EFT services, and ITC Systems, (www.itcsystems.com) a Toronto company, specializes in SMART card technology and associated billing systems.


Interested Parties May Contact:
Vince Waterson
VideoKall Inc.
P.O Box 1173
Ventura, CA 93007, USA
Tel: 1-805-641-2677
This email address is being protected from spam bots, you need Javascript enabled to view it         www.videokall.com

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