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Toronto, ON -- November 12, 2007 -- Moo Sang & Co, makers of inspirational apparel has declared the second Tuesday in June “World Inspirational Day” in response to PekkaEric Auvinen’s “Humanity is Overrated” t-shirt. The teen sported this shirt on an internet video outlining plans for his high school massacre. The 18 year old killed 7 students, the head mistress and himself on Wednesday, November 7, 2007. The company believes that people should have freedom of expression, but there should also be positive messages on shirts to counter the negative ones. “World Inspirational Day” will be held on the second Tuesday of June each year. It will be a day where each and every person around the world will wear shirts with inspirational messages on them. Just as seeing “Humanity is Overrated” worn by a killer, can cause people to feel uneasy and scared, positive shirts can make people feel enthused and empowered. “World Inspiration Day” (WID) has no religious affiliation and requires no consumerism such as the purchasing of gifts. WID is a day that people will do extraordinary and inspiring things for one another.
Moo Sang & Co. designs inspirational apparel that counter the negative images in the world and shift people to a positive consciousness. Shirt designs include messages like “Life Is Beautiful”, “Love Reigns”, “Happy to Be Me” and “Faith Can Move Mountains”.
Inspirational clothing is an important part of WID. People have reported that these types of shirts radiate a positive energy outwards that is reflected back, strengthening and armoring everyone who wears inspirational apparel. The shirts impact not only the people wearing the apparel but those reading the messages as well.
Moo Sang & Co is on a mission to enroll celebrities, sports figures, corporate, political and ministry leaders, to help publicize the day. Celebrities already approached include Oprah Winfrey, Montel Williams, Purposed One Entertainment, Bishop Eddie Long, Lisa Nichols (Teacher from “The Secret”) and A(Athletes) A(Against) D(Drugs) to name a few.
For more information or for an interview, please contact Victoria Giselle Medford at 416-912-1414 or 416-493-8787 or E-mail
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