(Laguna Beach, CA) – September 8, 2008 - The Brendan Group Inc unveils SEVEN4ONE, the OC’s first contemporary boutique hotel located just a shells toss from the white sands and crashing surf of Laguna’s legendary beaches. SEVEN4ONE’s exceptional location places guests in the heart of the area’s best restaurants, galleries and retail boutiques. World class golf, boating and theatre are just minutes away.

The sleek yet sophisticated design hotel draws inspiration from the some of the most fashionable boutique hotels in Europe, NY, Miami and LA. “Mix in a little of Orange County’s laid back attitude and Laguna’s artsy roots and what you get is a very unique hotel in a world class destination” says Brent Eneix of The Brendan Group.

Comprised of just 12 rooms and suites, seven4one offers the sophisticated traveler an intimate and exclusive lodging experience. Julia Cattaneo, Hotel General Manager has created a very special hotel that specializes in over-the-top personalized services and attention. She has broken the hospitality paradigm by eliminating most of the traditional hotel positions that are found in other hotels.

The Guest Experience Manager or GEM is the first of its kind in the hospitality industry and takes a fresh approach to personalized guest services and attention. “The GEM takes the daily responsibilities of Hotel Manager, Butler, Concierge and Personal Assistant and combines them with the passion to indulge each guest” says Cattaneo.  “We have empowered every associate to assure each guest has a “wow” experience.”

Each room and suite is personalized prior to a guest’s arrival. Guests are asked to complete a two-page Traveler’s Profile that prompts them to choose personal preferences from the pillow menu, custom floral arrangements, pre-arranged spa treatments, dinner reservations or a round of golf.

The hotel also features state of the art technology with complimentary high-speed wireless Internet throughout the property, complimentary satellite TV and movies, international Internet radio and a self sensing media hub for laptops, DVD, CD and MP3 players.

The highly appointed guest rooms and suites feature custom made foam mattresses with 4” pillow top, crisp white linens and duvets, eco-friendly bamboo towels, spa robes and bath amenities from Molton Brown of London. The spa inspired bathrooms feature pebbled bottom showers, European fixtures and eco-minded dual-flush toilets.   “Best in class air conditioning, in-room safe, refreshment center, coffee maker and unlimited spa water complete the room set up” notes Cattaneo.

“With respect to food and beverage, the hotel is unique in this area as well” says Eneix. “We are very privileged to have Jessica Alexander as Chef de Cuisine. She hails from the Montage Resort and Spa in So Laguna where she honed her craft in international small plates and tasting menus. The Kitchen at S4O features a creative, fresh ever changing menu and promotes health conscience cooking techniques.” The use of organic and natural ingredients is just one part of the hotel’s environmental sustainability program.

The Euro bar and lobby lounge feature hand shaken signature martinis, intriguing wines by the glass and promote the art of the traditional cocktail – a polished glass, the correct amount of ice, premium ingredients and a generous pour. Food and beverage can also be taken in-room or outside in the stylish interior courtyard.

The hotel also features a Sand Valet for guests longing for a 5-star beach experience. Beach chairs, umbrellas and beach towels set in motion a totally stress free day on the beach. During the guest’s time on the sand, their personal Sand Valet will perform a number of personalized services including sunglass cleaning; chilled face towels, tanning turnover reminders, food and beverage, beach toys and a walkie-talkie for spontaneous requests.  

“Because of its amazing location, intimate size and exclusivity, SEVEN4ONE can also be transformed into a private 12- bedroom corporate retreat, multi-generational family beach house or that out of the ordinary venue for engagements, weddings, reunions or birthday sleepovers. The hotel is available for “buyouts” at very reasonable rates and we can customize the entire stay from room preparation to food and beverage to on and off-property activities” according to Stacey Hofflich, Director of Sales and Events.

THE BRENDAN GROUP and SEVEN4ONE are committed to environmental sustainability and reducing its footprint on the earth. Both companies are dedicated to improving their environmental performance by establishing precise operational policies and procedures along with meaningful measures of progress in many areas relating to sustainable hotel operations and responsible business practices.

Seven4one is a proud member of the Green Hotel Association and is am EPA Waste-Wise Partner.

www.seven4one.com
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