The Hottest New Electric Shavers to Hit the Men’s Grooming Market Team Up With Some of Hollywood’s Leading Men to Support The Children’s Heart Foundation this Father’s Day

CHICAGO – June 16, 2008 – Ask any woman around – when it comes to selecting the perfect Father’s Day gift for a guy in their life, it’s often quite a challenge! This year, the most buzzed about new product to enter the men’s grooming category – AXIS Shavers – is helping make gift giving easy by auctioning off more than a dozen of its bold, colorful high-end shavers signed by some of the smoothest guys in Hollywood. In honor of Father’s Day, when shoppers visit www.axisshavers.com they can bid on limited-edition electric foil and rotary AXIS Shavers signed by Hollywood heavyweights including Jeremy Piven, Dennis Quaid, Nick Cannon and many others. Auction proceeds will benefit The Children’s Heart Foundation, the country’s leading organization dedicated to raising much-needed funds for more than 40,000 children born each year with congenital heart defects – the number one birth defect in America.

“We are honored to have the support of some of the most recognizable names in Hollywood to raise awareness and fund research for congenital heart defects, a medical issue touching millions of families in America,” said Greg Pearson, President of AXIS Shavers.  “This Father’s Day, you can give the gift of the smoothest shave around and at the same time support a very worthy and important cause.”

Beginning June 3-17, 2008, shoppers visiting www.axisshavers.com can bid on seventeen autographed shavers from some of Hollywood’s biggest names. In honor of Father’s Day, a number of famous dads including Dennis Quaid (The Day After Tomorrow), William H. Macy (Fargo), and Bill Pullman (Independence Day) have signed AXIS electric and rotary shavers that retail for $135-$150.  Fans of a number of other famous faces can bid on signed shavers from Jeremy Piven and Rex Lee (Entourage), Felicity Huffman (Desperate Housewives), Anjelica Houston (Medium, Ever After), John Legend (Grammy Award Winning Musican), Matthew Perry (Friends), Nick Cannon (MTV’s Wild ‘n Out), Alan Rickman (Sweeny Todd), Matt Flynn and Jesse Carmichael (Maroon 5), Masi Oka (Heroes), Freddy Rodriguez (Ugly Betty, Poseidon) & Josh Nichols, Ryne Sanborn, Kaycee Stroh (High School Musical).

Since the brand’s introduction in March 2007, AXIS Shavers has received accolades and national attention for its contemporary approach to electric shaving and bright, bold colors and ergonomic designs.  Last year, the company launched exclusive limited-edition products with UFC legends Randy Couture and Chuck Liddell, and also teamed up with the “top 10” hottest faces in the Poker world for an innovative ad campaign in BLUFF Magazine. AXIS recently launched two new proprietary gift pack combos featuring its best-selling AXIS Nitris foil shaver (SRP: $99) and AXIS Spin precision foil shaver (SRP: $89). Both packs include AXIS Primer™, a new invigorating pre-shave cream to condition the face before shaving, as well as AXIS Finish™, a soothing post-shave balm to feel “smooth” all day long. The sets also include all the grooming essentials a guy could ever want including an electric nose/ear trimmer, steel manicure set, cleaning brush – all housed in a leather carrying case.

AXIS shaving experts first spent years designing and refining its shaver concepts to uniquely address different skin types, ethnicities and lifestyles. Helping guys once and for all toss aside the traditional black or grey electric shavers typically gathering dust in their bathroom drawers, AXIS Shavers include a spectrum of cool functions and bold colors unlike any other shaver manufacturer in the U.S.  AXIS offers a number of features including a fully waterproof design, up to 14 day battery life, ultra-powerful and high-speed cutting heads, ultra-quiet technology, anti-slip grip and worldwide recharging capability. For more information on the complete line of AXIS products, visit www.axisshavers.com .

About The Children’s Heart Foundation
Based in Lincolnshire, Illinois, The Children’s Heart Foundation is the country’s leading organization committed to funding research to help find better treatments – and hopefully someday a cure – for children born with congenital heart defects. To date, The Children’s Heart Foundation has funded over $3 million towards 34 research projects led by the nation’s best and most promising research teams – several of which have gone on to receive funding from the National Institute of Health (NIH) and the American Heart Association (AHA). The Children’s Heart Foundation is the only organization created solely to fund congenital heart defect research. There are currently six chapters nationwide, and reach continues to expand. The Foundation is not affiliated with any one medical institution or organization, which ensures that the most promising congenital heart defect research continues to get funded anywhere in the world .

About Bodyline Products International
AXIS Shavers are manufactured exclusively by Bodyline Products International (BPI) based outside of Chicago, Illinois. Founded in 2003, BPI’s goal is to develop premium specialty products for consumer and business markets, as it partners up with leading product designers and manufacturers worldwide. Based in the Chicago area, the company currently offers four specialty lines, including BodyVac™ long term care products; Core Appliances™, offering a variety of innovative home appliances; BPI Wellness Products™ offering therapeutic devices for complimentary and alternative healthcare; and AXIS Shavers, a full line of personal care foil and rotary electric shavers. With over 150 employees worldwide, BPI is continuously working hard to bring its clients the newest, most advanced products.  

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