Beginning as a web based, upscale pet e-boutique, touleh sets to open its doors in downtown San Mateo, CA, to cater to local pet owners who can’t resist to spoil their pampered pooches.

San Mateo, CA, (Local) July 29, 2008 -- A nice leather collar, or perhaps a plush dress was considered dressing up your dog years ago, but times have changed. With high-end pet fashions to suit any social event, a chic pooch can now be as fashionable as its owner.
touleh, formerly found only online, will now open its doors in downtown San Mateo, CA, on August 2nd, 2008, to cater to local pet owners who can't resist spoiling their chic pooches.

"Our #1 selling items are clothes; there is no doubt about that," states owner Shima Deilami. "Pretty much, we have an outfit for any occasion. Many of our clientele are young to middle-aged women who don’t have kids; their pooch is their child and they bring them everywhere. So in return, they are dressing and accessorizing them so that their chic pooch is as fashionable as the owner."

Ms. Deilami states that the boutique's designer clothing lines top the "must have" list, particularly styles from Chrome Bones and Puchi to name a few, which are designers for the celebrity pets.

But the pampering doesn't stop there. touleh offers a large selection of designer pet carriers, dog shoes, stunning jewelry and collars, luxury toys, designer inspired plush shoe toys, plus so many more. Also featured is spa essentials such as shampoos, perfumes/colognes, John Paul Mitchell spa products for pets -- don't forget to check out the luxury plush spa bathrobes for after the primping -- bowls and feeders, luxurious pet beds, gourmet treats and pastries and organic food selection.

"It’s always an honor when I receive a call from the press or get stopped by a touleh fan on the street,” Ms. Deilami states.  The recent exposure has prompted a recent photo shoot by acclaimed photographer, maleknaz.  Maleknaz will also be available onsite for the touleh grand opening to take one-of-a-kind photos of the first 50 chic pooches that make a chic appearance.

With its enormous selection of luxury pet products, touleh also will extend its product line to such services as gift cards, custom orders, a puppy gift registry, private shopping appointments, gift wrapping, pooch gift baskets and custom fittings. Friendly pets are also welcomed.
For more information on this "must see" pet boutique, visit touleh at 311 2nd Street, Red San Mateo, CA, or online at www.touleh.com.

Media Contact:
Shima Deilami (650.444.0770) or This email address is being protected from spam bots, you need Javascript enabled to view it
www.touleh.com

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