MASS MEDIA DISTRIBUTION NEWSWIRE

GLUTEN-FREE JUMBO LUMP CRAB CAKE
August 14, 2007

FOR IMMEDIATE RELEASE

Contact Person:  Jill Rabin or Roma Campanaro
Company Name: The Crab Ladies™
Telephone Number: 301-682-8080
Fax Number: 301-624-4351
Email Address: This email address is being protected from spam bots, you need Javascript enabled to view it or This email address is being protected from spam bots, you need Javascript enabled to view it
Web site address: www.thecrabladies.com

 

GLUTEN-FREE JUMBO LUMP CRAB CAKE

Scratch your crabcake itch™ with the finest frozen crab cake ever!

Frederick, Maryland, August 2007— Recently dubbed “the finest frozen crab cake ever” by The Rosengarten Report, if you love crab cakes, you’re going to love The Crab Ladies™. Located in Frederick Maryland, Jill Rabin and Roma Campanaro, owners of Venues Incorporated a full service, woman-owned catering and event planning company, listened when clients raved about their homemade crab cakes.

Time and time again, one of the food dishes both corporate and private clients requested and then raved about, were Venues Jumbo Lump Crab Cakes. With that in mind, the ladies set their sites on the crab cake market. “Initially, we wanted very much to sell fresh crab cakes,” says Rabin. “But, we soon realized that the logistics of mailing a fresh product limited our market. So, we kept experimenting to find a solution—a frozen crab cake that tasted as good as a fresh one. We believe we have achieved that with these products.”

Sample Image

After three years of taste testing, research and a lot of trial and error, Rabin and Campanaro have succeeded. In fact, The Crab Ladies™ offer four distinct crab cake options to Scratch your crabcake itch™: an Original Jumbo Lump Crab Cake, an Artichoke Three-Cheese Jumbo Lump Crab Cake, a Bacon & Gruyere Jumbo Lump Crab Cake and for the ever-growing gluten-free market, a Gluten-free Jumbo Lump Crab Cake.

Cognizant of the many people facing Celiac Disease (a digestive disease that requires a gluten-free diet) and armed with the knowledge that there were no gluten-free crab cakes on the market, Rabin and Campanaro went about creating what would become the first frozen gluten-free jumbo lump crab cake. Upon receiving the results from the FARRP Laboratory at the University of Nebraska, showing the gluten in the gluten-free crab cake was BDL (Below Detectable Levels), The Crab Ladies® are now ready to market their creation.

In the spring, The Crab Ladies™ sent their crab cakes to the infamous David Rosengarten. Esteemed contributing writer for the likes of Bon Appétit and Gourmet magazines and host for many Food Network programs, Rosengarten now compiles his own report—The Rosengarten Report—an independent newsletter on the best foods and wines in the world. Winner of the James Beard Award in 2003 for best food and wine newsletter writing in America, the ladies sent Rosengarten their crab cakes in hopes of being recognized.

In his taste tests, Rosengarten tastes dozens—sometimes hundreds—of products in every major type of food group to single out the best. To their delight, the respected Rosengarten was impressed, especially with the gluten-free crabcake. His July, 2007 report quoted him saying, “The Gluten-Free Jumbo Lump Crab Cake is an out-and-out winner…perhaps the finest shipped, frozen crab cake I have ever tasted! For Starters, the architecture of this thing is beautiful.  It feels extremely light, the huge lumps of crab just holding together somehow ……..”

With praises like this, there’s no doubt you’ll be looking to Scratch your crabcake itch™..  

Locally, the gluten-free crab cakes can be found at the Common Market in Frederick, Maryland, at David’s Natural Markets in Columbia and Gambrills, Maryland and at Roots Market in Olney and Clarksville, Maryland.

Or to order your shipment direct, visit www.TheCrabLadies.com or call 301-682-8080
Minimum order is one package of Six 4 oz frozen Jumbo Lump Crab Cakes.

Each package of Six 4 oz Jumbo Lump Crab Cakes costs $71.70, plus shipping.
Six different package varieties are available.  They include:
1.   Six, 4 oz Original Jumbo Lump Crab Cakes            
2.   Six, 4 oz Gluten-Free Jumbo Lump Crab Cakes            
3.  Six, 4 oz Artichoke Three Cheese Jumbo Lump Crab Cakes    
4.  Six, 4 oz Bacon & Gruyere Jumbo Lump Crab Cakes        
5.  Variety pack (#1) of six, 4 oz Jumbo Lump Crab Cakes                 
     (Two of each—Gluten-free, Artichoke Three Cheese and Bacon & Gruyere)
6.  Variety pack (#2) of six, 4 oz Jumbo Lump Crab Cakes                 
     (Two of each—Original, Artichoke Three Cheese and Bacon & Gruyere)        

All crab cakes are shipped frozen, packaged in dry ice.
Orders are shipped FedEx Standard Overnight on Tuesdays and Thursdays of each week.
FedEx shipping costs vary depending on destination.            

Crabcakes so good you’ll want to kiss the cook.™

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Press Release Summary

Recently dubbed “the finest frozen crab cake ever” by The Rosengarten Report, if you love crab cakes, you’re going to love The Crab Ladies(TM).