MASS MEDIA DISTRIBUTION NEWSWIRE

Global SMS launches PlayerBlock, the first mobile based dating companion
October 22, 2007
Global SMS, Inc. is pleased to announce the launch of the highly anticipated text messaging dating companion, "PlayerBlock". This unique service is sure to have a huge impact in the dating and relationship sectors.

Based on the simple concept that people cheat and lie while dating and in relationships,  the PlayerBlock service provides an outlet for the "playee" to share their experience.  This experience is linked to the phone number of the offender. This shared experience is sure to help others with future dating decisions.

Beyond the standard "Report a Player" and "Check a Player" features, The PlayerBlock service also allows members to "Watch a Player". The watch feature increases our audience beyond the dating arena and into the relationship space.

In addition to the practical features of PlayerBlock, the service also has entertainment features.  Members may use the "Random" feature that will show random comments left about other players around the country.  

PlayerBlock and all of its unique features are available to members both online at www.playerblock.com and via text messaging using the short code 25626 (BLOCK). The service fee is $4.99/month billed directly to the member's cell phone.

The PlayerBlock service is currently supported by most major wireless carriers including AT&T Wireless (NYSE:T), Sprint (NYSE:S), Nextel(NYSE:S), Verizon Wireless (NYSE:VZ), Virgin Mobile and Boost Mobile. Other carriers including T-Mobile will be coming soon.

PlayerBlock was architected & engineered using various Microsoft (NASDAQ: MSFT) technologies including .NET & SQL Server. The PlayerBlock service is running on powerful Dell servers and is housed in a state of the art collocation facility in sunny South Florida.

Global SMS is a privately owned company based in South Florida. Global SMS is currently developing additional SMS based services. The additional services will become available June 2008.

Contact: Anthony Loveland 954-263-0113

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Press Release Summary

Based on the simple concept that people cheat and lie while dating and in relationships, the PlayerBlock service provides an outlet for the playee to share their experience.This experience is linked to the phone number of the offender. This shared experience is sure to help others with future dating decisions.