Frank Lynn & Associates Announces New Insight Research Division(Frank Lynn & Associates, Chicago, IL)—According to Jeanne Fec, Principal of Frank Lynn & Associates, numerous manufacturers and service providers throughout the world, especially small to medium sized businesses, rely too heavily on anecdotal information as the means to determine overall sales and market channel strategy.
And even when business managers engage traditional research services, too often the management team is left to interpret the research output without direction. Or the output is not actionable.
To remedy this gap in high quality market intelligence, Frank Lynn & Associates, an internationally recognized consulting firm announced the formation of a new research division called Insight Research.
Insight Research was formed to go deeper than traditional research methods and provide actionable recommendations and metrics that will arm management with the tools and measures to drive sales and market share growth.
The Insights Research Division has proprietary business frameworks developed by the Frank Lynn & Associates consulting firm and when coupled with high quality business research, the results are more fact based and useful to executive business leaders.
Jeanne Fec, Principal of Frank Lynn & Associates has been tapped to lead the new Insights Research division. Jeanne has over 20 years of consulting and research experience and is supported by a strong team of competent associates. For questions, please email Jeanne at
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or get more information at the following link:
http://www.franklynn.com/research/?t=3006&st=4512 THE END
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