MMD Newswire: Press Release News Wire

Wellington, NZ (MMD Newswire) May 20, 2011 -- Katy Perry left New Zealand with an incredible diamond ring as a memento of her stay. Jeweller Ian Douglas of The Inspired Collection, asked radio personality Polly Gillespie to present Katy with the ring, entitled 'What's the Point', after hearing Polly talk to a young lady named Stacey on the air. Stacey, who has muscular dystrophy, was given tickets to see Katy Perry at the Wellington concert and meet the singer backstage. "I appreciated that someone as famous as Katy Perry could still take the time to indulge a fan", says Douglas, "I wanted to say thanks from ourselves and New Zealand and had the idea to present her with our most outrageous piece of jewellery".

Valued at $5,000 USD, the 'What's the Point' ring was designed by Mr Douglas as part of the new Inspired Collection. The diamond - held in place by thin branches of gold on a sturdy (and lethal!) pointed silver ring - has the appearance of floating naturally. It may look slightly unwieldy but, as Carolyn Enting Fashion Editor for the Dominion Post reports: "I've personally tried on this ring, it's surprisingly comfortable and functional despite the point. Perry, of course, loved it."

The 'What's the Point' ring can be seen as a runway model for the ethos of The Inspired Collection. A cornerstone of the Inspired philosophy has been the goal of making all of the precious stones set in to their jewellery appear as if they are suspended in space showcasing the diamonds in their best light, from any angle. Jewellers from The Inspired Collection took first prize in the NZ National Jewellery Design Awards in 2009 and 2010 and claimed the prestigious GIA award for Men's Jewellery Design in 2010. Currently in negotiations with a number of high-end department stores and jewellery retailers, The Inspired Collection is always on the lookout for other retailers that share their philosophy.

Katy Perry was spotted wearing the Inspired ring on her flight out of New Zealand. "We're grateful Katy will leave NZ with a memento of Wellington and a sample of our creativity", says Douglas. Funky, outlandish and just a little over the top, 'What's the Point' is a perfect match for the eccentric Perry who is famous for her outrageous fashion sense. "It's not exactly discreet", says Douglas, "but then, what's the point of that?"

To see The Inspired Collection of designs please visit: http://www.theinspiredcollection.com/

For further information, including pictures and stockist enquiries:

Contact: Chris Benham

Email: media@theinspiredcollection.com

Website: http://www.theinspiredcollection.com/

Twitter: @InspiredOnline

Facebook: The Inspired Collection

Phone: NZ +64 4 889 3008

Phone: USA +424 253-0388

Phone: UK +020 8144 6105

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