FOR IMMEDIATE RELEASE

Contact:  John Craichy
Chief Alliance Officer
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813-810-2528
    


FINALLY, A HEALTHY CUP OF COFFEE!

Living Fuel Rx, The Leader In Superfood Nutrition, Introduces Super Coffee Rx
            
Tampa, Florida – September 6, 2007 – It’s a ritual.  It’s an obsession.  It’s a social thing.  It just got better.  Many Americans claim coffee as their beverage of choice.  And now, there’s a new favorite brewing.  A real organic Arabica coffee, Super Coffee Rx debuts with the mighty antioxidant power of black tea, rich, tantalizing taste and yum-inspiring aroma.  

“We’re thrilled to introduce the purest, healthiest blend of coffee on earth,” says Living Fuel Founder and CEO KC Craichy.  “Super Coffee Rx routinely beats all major gourmet coffees in taste tests – delivering a more appealing flavor and aroma, at a fraction of the cost and with far more antioxidant power.  Who wouldn’t want to start their day with this unique boost?”

It can be said that Americans cannot live without their coffee.  In fact, according to the National Coffee Association and the Specialty Coffee Association of America, more than half of all American adults enjoy coffee every day.  These more than 100 million daily drinkers consume 400 million cups per day.  

Super Coffee Rx is shaking up the world of coffee.  The patent-pending, “super concentrated” coffee simply requires 25-30 drops in five to eight ounces of hot or iced water.  Coffee strength can be controlled with each individual cup and it is available in caffeinated and caffeine-free varieties.  A bargain compared to coffee shop blends, Super Coffee Rx costs approximately 50 cents per cup.  To top it off, Super Coffee Rx antioxidant levels eliminate the bitterness associated with traditional black coffee, creating a taste so smooth cream and sugar are not necessary.  


“As former coffee connoisseurs who had defected to tea years ago, we’ve now discovered the perfect mix of organic ingredients for our great-tasting and super healthy Super Coffee,” explained Craichy.  “Super Coffee Rx is the coffee for people who care as much about the taste as they do their own health.  Just imagine… a better-tasting cup of coffee that is actually good for you!”

Super Coffee Rx is available at www.livingfuel.com , through health practitioners, and in select stores nationwide.

About Living Fuel, Inc.  
Living Fuel is the leader in superfood nutrition in purity, potency, quality and truth.  The company’s mission is to change lives with leading-edge, high-end superfoods.  Living Fuel quality products are meticulously designed with integrity and fresh, all-natural, organic ingredients whenever possible.  The product line includes Super Coffee Rx™; Living Fuel Rx Super Greens and Super Berry® Super Antioxidant Whole Meal Smoothies; Super Essentials Omega 3EDA™ antioxidant essential fatty acids gelcaps; CocoChia™ Raw Food Bars, Snack Mix and TheraSweet™ all-natural therapeutic sugar. For more information about Living Fuel or its products, visit www.livingfuel.com or contact John Craichy, Chief Alliance Officer, at (813) 810-2528, or at This email address is being protected from spam bots, you need Javascript enabled to view it . Contact the company directly at (866) 580-3835.


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