Using the latest knowledge and insights, The Complete Idiot's Guide® to Facebook Marketing is a landmark guide to small, medium, and even corporate businesses. Written by a successful PR leader and an expert social networker, the book offers marketers strategic guidance on how to make the most of Facebook's marketing tools including:
- Setting up a successful brand strategy
- Making services appeal to distinct audiences
- Using social networking to get customers into business doors
The Complete Idiot's Guide® to Facebook Marketing covers not only what Facebook's marketing tools are and how to use them, but why to use them, when to use them, how to make the most of them and how to integrate them into an overall marketing strategy.
Local Chicago author, John Wayne Zimmerman is the founder and CEO of eRocketFuel--a social media agency in Chicago. He has a team of 18 staff that develop and train social media strategies for clients around the world, including: The American Association of Medical Assistants, American Healthcare Lawyers Association, American Medical Association, Disney, Hilton and Hyatt. Previously, John was a founder of a software startup, a marketing executive in an association and a brand manager in consumer goods. He has a BA from the University of North Carolina, an MBA from DePaul University and post graduate studies from MIT. John has worked in the capacity of interactive marketing for 14 years. He is currently one of the top speakers of social media, presenting at conferences around the world. Last year he trained over 25,000 professionals in social media marketing.
The Complete Idiot's Guide® to Facebook Marketing: ISBN: 9781615641543, March 2012, $21.95
About The Complete Idiot's Guide® Series: The Complete Idiot's Guide® series is published by Alpha Books, an imprint of Penguin Group (USA) Inc. For more than 16 years Complete Idiot's Guide® books have informed, entertained, and enriched tens of millions of readers worldwide. Our readers are savvy and smart, but like most people, they sometimes encounter tasks or topics that make them feel like ... well, complete idiots. Complete Idiot's Guide® authors understand that feeling and know how to take the sting out of a steep learning curve. They offer simple steps, clear information, inside tips, and an occasional dollop of humor. There are more than 450 titles available in print and/or electronically, with new subjects and new ways to learn coming all the time.
About Alpha Books: Alpha Books, a member of Penguin Group (USA) Inc., publishes high- quality lifestyle and reference books in 30 different categories. The Complete Idiot's Guides®, Alpha Teach Yourself in 24 Hours, At Your Fingertips-- as well as other series and stand-alone titles -- provide helpful how-to information and general knowledge in an easily accessible manner.
For a review copy or to arrange an interview with the authors, please contact Wilks Communications at firstname.lastname@example.org, or 708-434-5006.
Follow The Complete Idiot's Guides® on: http://idiotsguides.com