Musical Stars Natalie Cole, Jordin Sparks, Katherine McPhee, Monica, Colbie Caillat, and Ingrid Michaelson to Create Holiday Ornaments for Charity as Part of new Holiday Concert and Television Special.
Clifton, NJ (MMD Newswire) November 4, 2009 -- EK Success Brands has partnered with Holiday Belles, a concert and television music special featuring some of the world's most popular female artists, to showcase their craft brands through a unique product integration program. EK Success Brands will provide K&Company Holiday scrapbooks and Perler Bead Holiday Ornament sets as gifts for talent, VIPs and media attending a pre-show reception and artist meet and greet before the concert. In addition, the show's artists will work with EK's education team to create their own custom holiday ornaments using EK Success branded products. These ornaments will be auctioned off to raise money for the Juvenile Diabetes Research Foundation.
"We are excited to be involved with Holiday Belles' talented group of artists and to support such a worthy cause thru the expression of crafting," commented Rich Ezra, EK Success Brands VP of Marketing.
Taping in New York City on November 11 at the historic Hammerstein Ballroom, the one-hour TV special will begin airing the last week of November and continue through the Holiday Season in syndication and internationally as well. Performers scheduled to appear include: Natalie Cole, Jordin Sparks, Katharine McPhee, Monica, Colbie Caillat, and Ingrid Michaelson, with special male guest star, Il Divo, according to Executive Producer Renee Towell of TV PALS Productions. The event will also be available as an online Pay Per View webcast event either live or on delay at www.iclips.net.
"We are trying to be extremely marketing-friendly," explains Towell, "knowing that it's rare, practically impossible actually, to amass this much talent in one place around the Holidays. We are creating all types of tie-ins and deals to emphasize the talents of the "Holiday Belles" as well as strengthen the brand. It is our intention to annualize this Special. We already have an eye toward Holiday Belles 2010!"
In conjunction with the televised program, a fragrance called "Belle en Rouge" was created for domestic and international sale. A significant web, print and TV advertising campaign featuring some of the "Belles" will launch this month. Additionally, consumers will be able to enjoy a "Holiday Belles" ring tone, VOD (video-on-demand), iTunes download and DVD.
Media Contact:
Sam Peck, Echo Marketing
sam@echosports.com * 415.981.2500
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