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Datassential is proud to announce the publication of Natural Profits |
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February 08, 2007 |
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Datassential is proud to announce the publication of Natural Profits™ Datassential is proud to announce the publication of Natural Profits™, a breakthrough study of the growing organic and natural food markets. This new research, with coverage of both foodservice and retail channels, is the most comprehensive of its kind – drawing on feedback from over 2,500 consumers and 600 foodservice operators.
Natural and organic foods are hot! The Organic Trade Association estimates annual sales of organic foods to have surged from $1 billion to $15 billion since 1990 – a growth rate of nearly 20% per year. With the rapid ascent of Whole Foods and other specialty grocers in recent years, consumer demand for natural and organic foods continues to grow – in both foodservice and retail channels.
But just what defines “organic” or “natural” in consumers’ minds? Which types of products do they demand most, and how can those products be best marketed? These are the types of questions answered in Natural Profits™, which covers the foodservice and retail markets for five major product categories:
- Organic
- All-Natural
- Locally-Sourced
- Fair Trade
- Sustainably-Farmed
“Organic and natural foods offer enormous growth potential for manufacturers, operators, and retailers,” notes Maeve Webster, Senior Research Director at Datassential. “What we’ve done with Natural Profits™ is identify the key target areas, opportunities, and strategies that can help companies profit and grow.” To learn more about how Natural Profits™ can help your company grow, please contact Maeve Webster at 312-655-0596 or
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About Datassential Datassential’s innovative research and consulting services help food companies identify and execute key objectives. Backed by the industry’s largest menu database, most extensive operator panel, and knowledgeable consultants, Datassential offers clients true insights of unrivaled depth and relevance. Press Contacts: Lindsey Krause Datassential 310-696-0661
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